China's "Google"? What are the black technologies of Baidu?

At the CES show earlier this year, Baidu exhibited the latest version of the self-driving open platform Apollo 2.0. When introducing Baidu exactly what kind of company, Baidu Group President and COO Lu Qi used an analogy to describe Baidu's strategic positioning: "Baidu is essentially China's Google." Let's take a look at the related content with the car electronics editor.

This phrase set off an uproar. Supporters believe that Baidu’s status in China’s AI is indeed the industry’s number one and cannot be replaced. Opponents argue that Baidu is a complete commercial company from its bid search, and that Google, the real technology god who has changed its human world, is far from being too far apart.

In fact, Lu Qi did not say anything wrong, Google is the world, Baidu is just Google in China. Although there are no such lofty ideals, there are only a few tech giants who can dream in China's lack of idealism. Compared with Ali and Tencent, although they are very commercialized, Baidu has become more unfair in recent years, with negative news and people losing.

So, what did Lu Qi bring to Baidu in the past year?

Black Star Index: ☆☆☆☆☆

Apollo 2.0: Autopilot performance from challenger to competitor

The most important study of Baidu unmanned vehicles in 2017 is Apollo 2.0. At CES, Baidu held its first World Congress in Las Vegas. In addition to introducing Baidu to global developers, journalists and technology participants, the most important part of the game also included the launch of Apollo, an updated version of the Baidu Autopilot Open Platform. 2.0.

In April last year, Apollo was first introduced. According to the official, the main role of the platform is to introduce an automatic driving solution that integrates software and hardware. Recommend the applicable hardware to the market while opening up your own software capabilities.

In July last year, at the Baidu AI Developers Conference, Lu Qi put forward the slogan “All in AI” and announced his complete AI ecological open strategy. On the other hand, DuerOS and Apollo are provided on two open platforms. On the cloud, Baidu brain and intelligent cloud are provided.

China's "Google"? What are the black technologies of Baidu?

It is understood that compared to the 1.0 and 1.5 versions, Apollo 2.0 surpasses the autonomous driving in closed scenes and single lane driving, enabling automatic driving in simple urban roads.

China's "Google"? What are the black technologies of Baidu?

In the 2017 Autopilot Competitiveness Ranking released by the well-known research institute Navigant Research, compared to 2017, Baidu's autopilot performance has become a competitor from the challenger.

Black Star Index: ☆ ☆ ☆ ☆

DuerOS 2.0: A major upgrade to human-computer interaction

The same as Apollo 2.0 is the release of DuerOS 2.0.

At last year's Baidu World Congress, DuerOS ushered in a major upgrade of the new generation of human-computer interaction, launching version 2.0, which has two major changes compared to version 1.0: first, small-scale smart device open platform upgrade; second, small skills A new release of the open platform. The release of DuerOS 2.0 means that voice-based interaction has formed two open platforms for docking device developers, eco-partners, and online and offline service providers.

In addition, Baidu World Congress also released the artificial intelligence hardware product Raven raven H, this product can be equipped with DuerOS 2.0.

DuerOS 2.0 was also exhibited at this year's CES, and three hardware products equipped with the system were unveiled. Including small fish at home smart video speakers, smart speakers revan H, and Ubee smart speakers.

China's "Google"? What are the black technologies of Baidu?

Small translation machine: translation level is higher than average college students' English average score of six

At the end of last year, Baidu and Ctrip jointly launched a small translation machine using Baidu's artificial intelligence translation technology. The size is comparable to that of a smart phone. Baidu translation technology can be used to translate the voice content spoken by users into other languages ​​in real time.

China's "Google"? What are the black technologies of Baidu?

The implementation of the translator is mainly based on AI deep learning, which is closely related to the deep research and development achievements accumulated by Baidu in the field of machine learning in recent years. Since 2015, Baidu has released the world's first neural network translation system. In the field of translation, it has been continuously intelligently deepened with the kinetic energy of deep learning, not only faster, but also the quality of translation.

At present, Baidu translation can support translation in 28 languages ​​around the world, more than 700 translation directions, and meet more than 100 million translation requests every day.

For the specific performance of the translation, Li Yanhong took the translation test of the Chinese University English Test Band 6 for example: in the venue environment, the recognition ability of the text can reach 95%. English translation ability, if you take the University English six-level translation test to test, a total of 15 points of translation questions, Baidu brain can get 13.6 points. This score has far exceeded the average score of ordinary college students taking the sixth grade exam. ”

Black Star Index: ☆ ☆ ☆

Customized exclusive voiceprint: Voiceprint feature extraction based on big data

Voiceprint technology is mainly used in criminal investigation, financial insurance and other fields. But Baidu uses it in the field of entertainment marketing.

Recently, Baidu search and Yiliweiwei cross-border, launched a black technology called "wei Ke Zi Sheng bottle." In addition to hearing Luhan’s New Year’s wishes, this voiceprint technology allows customers who purchase products to customize their own New Year’s greetings. After recording, they can save the voiceprints.

China's "Google"? What are the black technologies of Baidu?

It is understood that this technology first calls the ultra-large-scale voiceprint database, and proposes to use the deep convolutional neural network with residual layer to extract the voiceprint characteristics. Due to the huge amount of basic data, the analysis of the voiceprint characteristics of millions of data volumes greatly improves the consistency and expressiveness of the voiceprint features. In addition, this voiceprint treatment also has good anti-interference performance.

AI Fintech: Anti-fraud + second query capability

At the end of last year, 2017 “Fintech China Leader” held by “Asian Currency” was announced, and Baidu won the “Best Internet Enterprise” award.

In the era of financial technology 3.0, intelligence based on big data and AI processing has become a major feature of this era. Under inclusive finance, the customer base will grow rapidly. With the rapid development of Internet finance, people's financial operations have gradually shifted from the counter to the Internet.

The number of customers participating in finance is constantly increasing, and there are more security risks in the offline line. These are the real problems that finance needs to rely on technology to solve. In this regard, Baidu's solution is AI Fintech, which includes smart passengers to compete for traffic, and big data risk control to mine the high-quality customer base after the customer group sinks.

China's "Google"? What are the black technologies of Baidu?

In terms of anti-fraud, Baidu's AI Fintech is based on the associated network and has the ability to use anti-fraud capabilities to calculate and anti-fraud. It can track and attack fraudulent gangs and achieve extremely short second-level query capabilities.

summary

Compared to Google's vision of the future, Baidu is more active in the moment. The most interesting part of all people's teasing is that Google's AI is about humans' "moon landing plan," while Baidu is studying how to use it for takeaways.

Behind these ridicules may be related to the philosophy of survival of two civilizations.

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