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Jiao Huimin is a typical example of the self-employment of laid-off workers in Chang'an District of Shijiazhuang. From a laid-off female worker to a boss of a lighting and sanitary ware business, she experienced hardships that others could not imagine. Thin and capable, Jiao Huimin's first impression is only this. She likes to take customers to visit her carefully decorated warehouse, because it is filled with a variety of chandeliers, lamps and decorative mirrors. When Jiao Huimin opened all the lights, he would be involuntarily happy, because she regarded this place as a booth for all the achievements she had exchanged for a few years. Whenever I show others the splendour of this place, Jiao Huimin seems to be able to forget the hardships of the past and see the beautiful life that he is illuminated.
â– The secret of success: pay
Today, Jiao Huimin's two stores in the Changan decorative materials market are quite large. She and her husband still open the store at 6 o'clock every day, and have been busy closing at 21 o'clock. Jiao Huimin said that if his entrepreneurship is successful, the secret is two words: pay.
After Jiao Huimin was laid off from Shijiazhuang Lighting Appliance Factory in 1998, there was also a confusion and confusion. Later, although there were several entrepreneurial experiences, but due to lack of experience, they ended up failing, and lost more than 80,000 yuan. Even the husband’s life-saving money for the service was lost.
In September 2004, through a friend's introduction, Jiao Huimin came to the Changan District Employment Bureau to participate in 10 days of entrepreneurship training. Jiao Huimin said that she knows how to master potential customers, competitors, determine marketing plans and forecast sales, learn how to organize people, and understand starting funds including investing in liquidity. In short, she began to understand for the first time what is entrepreneurship, how to start a scientific venture, which gave her strong confidence, Jiao Huimin began to ponder new business plans.
After some investigations, Jiao Huimin rented a booth in the Changan decorative materials market and began to operate sanitary ware and lighting products. Jiao Huimin recalled that at the beginning, due to insufficient funds, he could only insist on the idea of ​​opening a small shop to make small money. The goods in the store were sold in one and never dared to enter. "There are customers who want to enter a batch of lamps. I have no money to enter. There are only 10 bundles to go wholesale." At the beginning, no one hand, Jiao Huimin took his bicycle to the wholesale market to buy goods. When he came back, he left a bunch of lights on his left. On the right side, I hang a batch of switches or something. She was already thin and she could only sway back and ride back. Most of the time, she could only push the car back and forth.
■From the student’s will
Later, Jiao Huimin applied for a small loan, although only 20,000 yuan, but helped her through the storm. Jiao Huimin said that after the 20,000 yuan loan arrived, the purchases could be made in batches, the purchases were increased, the sales volume also increased, and the small store business began to pick up.
At first, buying and selling is always difficult. Jiao Huimin said that since the factory was laid off for a long time, he still felt that he was still a female worker, and he was embarrassed to speak and do things. Although the opening of a small shop, but also after the training, but a lot of business experience is still very lacking, can only rely on a little accumulation of their own, some good business methods can only rely on themselves a little self-study. Jiao Huimin said that at the time, he was also a man in his 30s. He could only learn from the reception of people like a primary school student. Once a couple went to the store to buy things, Jiao Huimin believed that the man was the master of the family. When introducing the product, he mainly explained it to the male customer, so that the female customer was left unconsciously, and the hostess pulled the male customer. Just left. Later, Jiao Huimin realized that it was fair to take care of customers, and generally came to the store to choose lamps and wares. The opinions of the hostess were more important. In this first lesson, Jiao Huimin learned to analyze the characteristics and psychology of customers. “To put it bluntly, I learned the first basic principle—see people to serve dishes.â€
â– Entrepreneurship and hard work
Although the size of the store is getting bigger and bigger, Jiao Huimin and her husband have been reluctant to hire more than one employee to save money. Usually the purchase and inspection of the goods are taken by the couple. "We have always been used to it. We can't live the days of being the boss." Until now, Jiao Huimin still stood in the store every day from morning to night. Come to the customer to introduce the product personally. Although life is still difficult, but able to maintain this business at the moment, Jiao Huimin is already very satisfied. After all, since the initial job was laid off until the current business has improved a bit, only she knows how much bitterness she has suffered during this period. Focusing Huimin, it is the most important thing to keep this family business steadily.
When the reporter left, several customers came to see the lights in the store, and Jiao Huimin took them to the brightly lit warehouse where they had dressed up. For Jiao Huimin, standing under the light, she can feel happy, she can see her beautiful life illuminated by light and shadow.
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4.Standard color: White, Black, Gray,Red, Yellow, Blue,Pink,Orange,Purple,Remix pattern
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