Ke Ruijie, president of Microsoft Greater China, was exposed to work to learn Chinese

[Global Synthetic Reporter Li Zongze] According to Taiwan’s “United Daily News” on March 14, it was reported that France’s Ke Ruijie took over as president of Microsoft’s Greater China Region in July last year and caused a stir in the Chinese technology circle. In the face of doubts about cultural barriers and language barriers, Ke Ruijie paid attention to all sorts of talents, cleverly pointing out that Chinese food and French cuisine both pay attention to "color, smell and taste." They share many common points, and the key is an open heart.

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Last July, Microsoft announced that the French president Ke Ruijie, succeeding He Lefu as the president of Microsoft Asia Pacific, became the new head of Microsoft Greater China. This is Microsoft's second "foreign owner" in Greater China.

Compared to past Liang Niangjian, Chen Yongzheng, Du Jiabin and several other Microsoft Greater China presidents are all Chinese, Ke Ruijie landed on the mainland, to implement the Microsoft global strategy to land on the mainland, the first thing to face is the cultural barriers, language barriers.

In this regard, Ke Ruijie's metaphor, Chinese culture and French culture actually have a lot in common. For example, both Chinese and French cuisine are specialties of “color, smell and taste”. The use of ingredients and the methods of conditioning are also the most diverse. They are unique in Europe. The country that eats the animal's internal organs is in France. This coincides with China. The Chinese and the French, too, spend a lot of time on the table and contact their feelings.

Ke Ruijie has a financial background. In the past, he served as the Director of Finance and Administration of Microsoft France, the Financial Controller of Microsoft Americas and the South Pacific Region, and the Chief Financial Officer of Microsoft's Global Sales Market Services Department. However, he took the challenge and took the initiative to win the post of General Manager and obtained the position of the CEO. President of France.

Prior to taking over the Greater China region, Ke Ruijie originally had the opportunity to send to Canada, another important market in Canada, but Ke Ruijie hoped to challenge more difficult, and finally he chose to set foot in mainland China. In addition to leading the heavy lifting of Microsoft's business in China, Ke Ruijie revealed that he was actively learning Chinese while taking advantage of the gap.

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