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Preface: In the "Songben Lighting Series Report and the Second", I reported on the development background of Matsumoto Lighting, excellent lighting products and strong production strength. We understand that Matsumoto Lighting is a subsidiary of Guangdong Weixiong Group; it has more than 4,000 square meters of exhibition halls in the center of Guzhen Town; it has Internet global remote digital display system and various high-precision CNC machining equipment; Items, including energy-saving lamps, ceiling lamps, brackets, downlights, lamp panels, grille spotlights, ceiling lamps, kitchen lamps, quartz spotlights, outdoor lamps, mining lamps, fire emergency lights, fluorescent lamps, light sources, ballasts Etc., the variety of more than a thousand species. At present, Matsumoto Lighting has a production base of 130,000 square meters in Shunde District, one of the four high-tech development zones in China. More than 30 professional design engineers have become R&D centers integrating lighting, lighting and electronics. The lighting industry has an indispensable influence.
The market is an important prerequisite for the company to survive and develop, and it can also reflect the overall strength of the company from the most intuitive level. The product range, variety and product quality of Matsumoto Lighting have already won the recognition of the market. The Matsumoto brand is affecting the vast majority and enjoys a good reputation in all directions. The market share of products is increasing year by year. This kind of good development situation, such a strong market advantage, is inseparable from Matsumoto's huge marketing network and marketing team.
In this series of reports, the reporter will go into Matsumoto's marketing team to explore the network construction and part of the project in the country.
A strong elite team takes root in the Chinese market
Feng Jiazhi, CEO of Matsumoto Lighting Marketing Center, told reporters that Matsumoto's marketing network has matured. The goal now is to make the market fine, the brand stronger, and the company bigger. No matter what stage a company develops, it is inseparable from the market. Whether the market is sufficiently detailed or not is directly determined whether it directly determines the success of the company or brand.
Under the leadership of the Group's marketing center headquarters, Matsumoto Lighting Marketing Network divides the national market into eight regions in addition to overseas marketing centers: the South China Region in Guangzhou, the East China Region in Hangzhou, and the Southwest in Chengdu. The district is located in the northwestern region of Xi'an, the Huazhong Region in Wuhan, the North China Region in Beijing, the Northeast Region in Shenyang, and the Shandong Region in Hangzhou. Under these regional regions, there are more than 60 commercial departments (offices), and the network penetrates into cities at all levels across the country. Mr. Feng particularly emphasized that in order to better serve customers and highlight the reliability of after-sales service, Matsumoto Lighting solemnly promised that the above-mentioned administrative regional division will remain unchanged for 10 years. And as long as there are Matsumoto products in place, there will be Matsumoto service personnel.
Mr. Feng stressed that Matsumoto's lighting investment is still in full swing. As long as there is demand in the market, Matsumoto will continue to meet the needs of customers and develop customer needs. With the further penetration of the promotion of deep marketing and the marketing network, Matsumoto Lighting will increase its investment and increase the number of offices set up by the Ministry of Commerce to meet the expanding needs. At the same time, I hope that more dealers will cooperate with Matsumoto Lighting and develop together.
Model project blossoms everywhere
In the production base of Xiaoxiong Weixiong Industrial Park in the High-tech Development Zone of Shunde District, Foshan City, the reporter not only felt the strong production strength of Matsumoto Lighting, but also learned about the project of Matsumoto Lighting in the country. Matsumoto's strong strength and its good reputation and reputation in the terminal have long been heard, but the reporters still can't help but see the huge amount of specific data displayed by Matsumoto's receptionist.
Seeing the interested eyes of the reporter, the business people picked out a few cases to introduce us.
First, the waterfront of the dyke
The waterfront of Pattaya is one of the projects developed by Yuexiu Urban Construction Real Estate Development Co., Ltd. The waterfront of Pattaya is about 22,000 square meters, and the greening rate is 32%. It is divided into two phases, one of which has 32 floors in three phases and 28 floors in two phases. Since 2005, Matsumoto Lighting has been providing a series of products such as ceiling lamps and brackets. Yuexiu Chengjian Real Estate Development Co., Ltd. is one of the top ten real estate developers in Guangzhou, including Banshui Waterfront, Yuexiu Building, and Victoria's products.
Second, Huagong Yi Lady Science and Technology Museum
The Yiwuwen Science and Technology Museum of South China University of Technology has a construction area of ​​4,600 square meters and was completed in November 2003. As the historical showroom of South China University of Technology, Yi Yi Wen Science and Technology Museum holds art exhibitions and related lectures from time to time, and is also an important place for students and teachers to exchange cultural exchanges. The downlights, grille spotlights and ceiling spotlights required in the hall are all provided by Matsumoto Lighting. Kaman Lighting: A Song of Miracles in Enterprise Development
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