The company's history of no longer than three and a half years, and the invariably pure electric vehicle manufacturing trend, is no less than the list of shareholders of any listed company and will not lack the determination to "subvert the existing structure of the existing automobile market," becoming a new manufacturing vehicle company. A footnote for collective selection of your own brand. Those who are somewhat familiar with the manufacturing industry will know that automobile manufacturing is a typical “double-edged sword†industry. As the zenith of the manufacturing industry, the initial investment is far beyond the imagination of ordinary people. RMB 10 billion can only buy a game. Tickets, including R&D and design, factory construction, supplier system creation, and personnel costs, will all be able to burn the money of investors in electro-optics and flint. At the same time, automobiles are also the most typical economies of scale. Under the escort of no-order sales performance, huge losses are commonplace. A reality that all new forces must face is: Since the arrival of the flag bearer Tesla in June 2010, it has suffered a total loss of 84 months. In the third quarter 2017 financial report released on November 2nd, Tesla The net loss attributable to ordinary shareholders of the company was US$619 million, which was far greater than analysts expected. Even so, whether the new car is welcomed by consumers after its listing, whether the brand has rapidly established a status and sound level among many traditional homes and luxury brands, and whether the after-sales service is able to keep up with and is consistent with the “satisfaction with consumption pain points†that are repeatedly emphasized in the emerging brand PPT. They are full of question marks, and how long these new leading automakers can persist, once the investors lose patience and confidence, these unfounded new forces are "dreamed to suffocate and die" or "turn their heads to life". "Worldly" has caused ordinary consumers to put a big question mark in their hearts. Looking back at the upcoming 2017, emerging car makers will be able to capitalize on capital boosts, rejuvenate the end of the year when traditional car makers “buy salesâ€, release new cars, announce strategies, and announce financing. , A vigorous "new car construction" is boiling from the temperature swallow. Again, the interface car selected nine representative new carmakers and combed and inventoryed five of them, hoping to find some similarities among these companies that have the opportunity to confront traditional car manufacturers. The nine companies are: Weilai Automobile, Xiaopeng Automobile, Qidian Automobile, Weimar Automobile, Electric Café, Baiteng Automobile, Future Car, Zero Running Car and Car and Home. Among them, Weilai Automobile, Chehejia, Xiaopeng Automobile and Scarlett Motors are examples of Internet car makers. Weimar Automobile, Diancao, and Beiteng Automobile are new directions for traditional car company executives to start their own businesses. Zero-run cars are two of the more well-known cross-border builders. Weilai car: China Tesla is not a goal but an elbow From the establishment in November 2014 to December 2017, the first mass-produced SUV model ES8 was released. Li Bin, who is known as the "Chinese godfather," spent 37 months sweating, as the most likely and emboldened to become The major problem that he had to face after he had spent 80 million yuan to create a new car conference was that China’s Tesla’s chief was: The company had not yet acquired the qualifications of building a vehicle. The local automaker Jianghuai came to mass production, and also to avoid the negative impact that OEMs from JAC had on the Weilai brand, Li Bin used JAC to replace JAC in his official speech on NIODAY. Tesla is very similar to the start-up, Wei Lai car began to look beyond the speed limit, the price of more than one million dollars of electric super-run EP9, the cost of a huge formula E race has become the first two Weilai cars Years left the impression of ordinary consumers. This strategy also extends to the ES8. Li Bin calls it the high-performance pure-electric smart seven-seat SUV, and fills the body of the ES8 with as many “high-tech†technologies as possible.怼 Audi's Q4-level NIOPilot technology, with its voice-recognition technology on the shell, looks like a new-to-the-fresh but difficult-to-implement power station. There is no doubt that the current Internet industry is the most decent and most threatening of the traditional automotive industry. “No matter what type of company, it is still necessary to build the car first, or to follow the basic laws of the auto industry, and then to innovate and solve the pain points of users. If all the basic laws are to be challenged, I think such companies will It is more difficult. I judge that this wave of Internet builders can survive in the last two or three." After the ES8 conference, Li Bin predicted this way. Weilai Motor is a newcomer to the industry. The proper product strategy is only survivable, but it is not to be defeated in the frontal confrontation with traditional car companies. Competition is the financing capacity in the capital market to support continuous product development. . With an ES8 to deal with the wide-ranging style of products that traditional car companies use to move between 4 and 5 models, Weilai cars do not have any advantage, and they also reveal the gap in production capacity. List of investors in Weilai Automobile: Xing Li, Liu Qiangdong, Ma Huateng, Lei Jun, and other Internet giants, Baidu Capital, Red Cross, and dozens of other well-known investment agencies are promoters of ES8. Weilai has reached 6 In rounds of financing, the cumulative amount of financing exceeded 14.6 billion yuan, with a valuation of 6 billion U.S. dollars. Whether it is from the perspective of investors or from the perspective of actual products, the Weilai cars that are facing the mid to high-end market and have already appeared are the most promising ones, but the task of subverting the existing market structure has been until now. The ES8, which still does not allow the electric test drive, is indeed a bit more difficult. Perhaps the attitude of Weilai Automobile ES8, the sound of the traditional car manufacturing country Germany has certain reference significance: German automotive expert Dudenhofer thinks ES8 is fair and the battery concept is very good, but the actual promotion still has a great difficulty There is no sign that it dominates the Chinese electric vehicle market. Xiaopeng Automobile: Why Did the Representative of the Southern School of New Vehicles Only Produce 15 Vehicles The keyword that always mentions Xiaopeng’s car is “Three Powers and One Screenâ€. As a brand new car brand that was founded by three young people to push “Three Powers and One Screen†to the automobile circle, the path of development is on the way. It was full of smooth winds. The investors including Alibaba Group, IDG, Xinding Capital, founder and CEO Yao Jinbo of 58 Tongcheng.com, and public commentator Zhang Tao all joined Xiaopeng Auto's A+ round of financing. And Xiaopeng Automobile Chairman He Xiaopeng also officially announced on the 15th of this month that he plans to announce Round B financing in early 2018. Compared to the brands looking for money everywhere, Xiaopeng Automobile has almost no financial concerns since its establishment. The A0 round of financing is mainly used for the development and iteration of the “three powers and one screen†of Xiaopeng’s automotive core. The A1 round is here. Based on the need to build a factory in Zhaoqing, Guangdong Province, the A2 round of financing was used for the establishment of the Silicon Valley R&D center and the development of localized applications of autonomous driving technology. The three rounds of A+ round financing were well-defined and well paced. It was after this heavy investment that Xiao Peng Motors, headquartered in Guangzhou, established a design, R&D, production and marketing agency in Beijing, Guangdong Zhaoqing and the US Silicon Valley, and has more than 700 employees. It is expected to reach 2019. In the year, the number of employees will reach 3,000. In September 2016, Xiaopeng Motors released a beta version of the prototype and took the test drive for the first time. However, as with the Weilai automobile problem, Xiaopeng Automobile did not have production qualifications. Therefore, in September 2017, Xiaopeng Automobile announced that it had entered the seahorse. The automobile signed a strategic cooperation for OEM. One month later, the first batch production vehicle successfully took off in Zhengzhou. In December, the first production vehicle was delivered to the first owner of He Xiaopeng. However, it is worth noting that Xiaopeng’s first mass production vehicle did not have such an uproar as the Weilai Motor. The scale of only 15 units was puzzling. After the PPT was contaminated by Jia Yueting’s LeTV, the brand new “ Will the two "quantity production model" be a new money trap? The answer is no, the reason why only 15 units are because they want to obtain production qualifications. They must have at least 15 prototypes and comply with the relevant technical requirements. This is the minimum cost method for Xiaopeng Automobile to obtain production qualifications. . Of course, Xiaopeng car was questioned from the very beginning, not to the average consumer, and Weilai’s car has emphasized that it is the ultimate pursuit of the user experience on various occasions, and it seems that it can be compared with Weilai’s car. Xiaopeng Motors has only sold production cars to a small number of geeks, which is very puzzling. Subsequently, He Xiaopeng publicly stated: "The new 2.0 version of the Xiaopeng car will be unveiled at the US CES show in early January 2018 and will be substantially enhanced in four major areas." Of course, the pragmatic southern new vehicle represents Xiaopeng Automobile's advantage over Weilai Automobile's advantage is that Xiaopeng Auto Intelligent Network Technology Industrial Park (Zhaoqing Base) with a total area of ​​3,000 acres has already started construction on the 11th of this month. One of the 900 acres of land, investment 4 billion yuan, is expected to be completed after the completion of an annual capacity of 200,000 vehicles. The down-to-earth attitude is also reflected in pricing. According to He Xiaopeng’s introduction, Xiaopeng’s main market is a popular market with low prices. The vehicle’s cruising range is about 300 kilometers, and the 100 kilometers is accelerated by 7 to 8 seconds. The selling price is expected to be around RMB 100,000 after subsidies. . At the same time, Xiaopeng Automobile has also reached strategic cooperation with China UCAR Group. In the future, the main mode of renting and purchasing will be the long-term rental mode. This business model of "combination of rent and sale" is the only one of the new forces in the current car repair market. Weimar Automobile: What is the magic of Baidu, Tencent, and the national team's successive injections? Compared to the high profile of Weilai Automobile and Xiaopeng Automobile, Weimar Automobile appears to be very low-key in this wave of rejuvenation, which is not unrelated to the fact that the founder is from Volvo, a traditional car company. Many people do not understand that Weimar Motor has already built its own “Industry 4.0†industrial park in Wenzhou for a long time. This area covers an area of ​​about 1,000 acres, and the first phase of the intelligent industrial park with a fixed asset investment of 6.7 billion yuan will compete with it. The opponents are many ahead. The same as “Building a Factory†was preceded by the founder's thinking on smart cars. At the Weima Car Brand Conference held on December 11th, Shen Hui re-emphasized that Weimar Automobile “opens the mass of smart electric vehicles. "The era of production" responsibility and positioning, "Weima to do the user's smart travel partners to meet user scenarios, high-efficiency consumer demand." Shen Hui said the company will be highly integrated through AI, hardware, software and services, Make the car "more smart". At the press conference, an electric SUV called the Weimar EX5 was unveiled in the same period. The new car is expected to be put into production early next year and will be accepted at the 2018 Beijing Auto Show. Compared with Weilai Automobile and Xiaopeng Motors, which emphasize the concept of service for car users, Weimar Motors is more willing to extend the extension of its services. Shen Hui said that in the future, according to different business models, Weimar Motor will classify users into three categories. : Direct users who purchase their electric vehicles, indirect users who rent their products through car sharing services, and users who do not purchase cars and use only Weimar AlwaysOn smart travel services. To this end, the company has specially prepared a user mechanism called the Weimar Super ID, which is the first move of the Wima Motors for users, but it has also been interpreted by many people as “The car cannot be sold but only sold. "Service" hidden. “First to build the car is the imperative of Weimar†is a word repeated by Shen Hui. When the mass production car went off the assembly line, it became a boulder on the head of the Weima Automobile set up by Shen Hui and December 2015. Compared to the slow production of models, the performance of Weimar Motors in the capital market is extremely quick: On December 22, Weimar Motors announced that it has reached a comprehensive strategic cooperation agreement with Chengtong Fund, and at the same time opened up a strategic relationship with Minmetals. Capital level cooperation. Following completion of Baidu Capital Leading Investment, Baidu Group and other institutions followed a round of financing, Weimar Automobile once again won a new one in the China State-owned Enterprise Structure Adjustment Fund, Minmetals Capital (Hong Kong), Tencent Group and Sequoia Capital China Fund. Round investment. However, Weima Motor did not disclose the specific amount of financing. From the point of view of specific products, the first production vehicle EX5 of Weimar Automobile does not have too many bright spots. The price of 200,000 yuan and the maximum mileage of 600 kilometers are not eye-catching, and it can attract the magic of investment. Mainly from the concept advocated by Weimar Automobile, the positioning of new energy auto companies and travel plan providers has enabled Weima to build on the “smarter electric car†in mass production, and from “AI+ Hardware, software, and services are the four most important factors for creating a smart travel eco-layout. Electric coffee car: Zhang Hailiang leads a person to fight In the emerging automobile manufacturing enterprises, the description of innovative new energy automobile manufacturers that integrates the Internet thinking and integrates R&D, manufacturing, sales, and service of pure electric vehicles is not new, including Weilai Automobile, Xiaopeng Automobile, and Weimar Automobile. The large manufacturers inside have spared no effort in preaching these vocabularies full of Internet thinking. The electric coffee car is no exception. There are two main aspects of the electric coffee car that can grab the industry's attention. The first is Zhang Hailiang, who once worked for LeTV, and the first one to release the product to the market. The former, as a veteran of the automotive industry, chose to join the electric coffee car after leaving LeTV, and endorsed the landing of the EV10 and the listed platform. “I have a quest for myself. While realizing my personal values, I also want to participate in and work hard to promote the transformation of the automotive industry and the development of the automotive industry. After leaving the traditional automotive companies, I’ll also find another one who can prove myself and play my role. Road, this idea is very firm.†After LeEco’s loss, Zhang Hailiang transferred his obsession to an electric coffee car that most people are unfamiliar with. This two-year low-energy R&D new-energy vehicle manufacturer is not used to conducting large-scale and large-scale media coverage. It is exactly the same as when Zhang Hailiang was in charge of LeTV. As an emerging manufacturer of cars, the electric coffee car did not take the high-end line, but directly cooperated with the South East Motor to launch a pure electric small car, the price is very low, subsidy in Beijing and Shanghai, for example, subsidized after the sale of three models The prices were 59,800 yuan, 61,800 yuan and 67,800 yuan, respectively. This price is only a standard for entry in the traditional energy vehicle market. "As a new thing, the lower your choice threshold, the better everyone's acceptance will be." Zhang Hailiang said in public: "In terms of the appearance and quality of the car, we hope to build EV10 into a domestic-made electric car. ". On the third day after the listing of the EV10, the electric coffee car ushered in another development node - the self-built factory settled in Shaoxing, Zhejiang. The former headquarters of the electric coffee company based in Beijing will also be relocated to Shaoxing, and the Beijing electric coffee car will be officially renamed the Zhejiang electric coffee car. It is understood that the electric coffee Shaoxing base project is expected to total investment of 5.5 billion yuan, covers an area of ​​1,000 acres, designed production capacity of 180,000 vehicles / year, mainly used for new energy (pure electric) vehicle production. In the first phase, 3.5 billion yuan was invested, with a production capacity of 60,000 to 90,000 vehicles/year, and it was officially completed and put into operation in the second half of 2019. Zero Car: Cross-Border Capital Hunt Different from the many backgrounds in which automakers have deep auto industry backgrounds, the zero-run auto, founded by Zhejiang Dahua Technology Co., Ltd. and its founders, is a newborn calf who crosses the border from the security field and describes zero runs. When it comes to cars, many car media are willing to use the term "foreigner" to describe it. In fact, zero-run does not have enough experience in the field of automobile manufacturing, but this does not prevent it from having a “golden keyâ€. According to the interface car, Dahua has been an aircraft carrier-class enterprise in the field of security since 2008. At the beginning, Dahua’s shares maintained growth with an average annual growth rate of around 40%, and the revenue scale also soared from RMB 630 million to RMB 13.329 billion in 2016. On November 10th this year, at the "2017 Global Future Travel Forum and International Exhibition" held in Hangzhou, Zhejiang Province, ZERO Motors released its first pure electric production car, the S01, and announced this new development. The car brand officially landed on the PPT. At the 4th World Internet Conference at the beginning of this month, the zero-run car announced its first acceptance of outside financing in Wuzhen. The pre-A round of financing was led by Sequoia Capital China Fund. For the zero-sprint car, it can accept Sequoia. In addition to the financial and resource support, China's investment also means that it has obtained a recognition that zero-run cars have the potential to become an outstanding company in the field of new energy vehicles. So far, the zero-run car has only the S01, a production car that is still in the production stage, and there is a certain gap between the book data and the Weilai car ES8. In order to produce S01 as soon as possible, Jinhua Manufacturing and Manufacturing Base, with a RMB 2.6 billion investment in zero-running vehicles, has started construction in April of this year. The planned annual output is 50,000 units in the first phase, and it can be expanded to an annual production capacity of 250,000 units. It is expected that equipment will be completed in August 2018. Installed and commissioned and put into use, this speed is beyond Tesla's existence for a 2-year-old zero-sprint car. The discussions on the new vehicle builders will not end because this is a group of emerging companies with topical aura. However, as a product of the manufacturing industry, the automobile and product brands can only be favored in the market. Traditional vehicle companies are like heavyweight aircraft carriers, mature automotive management systems, strong financial support, and strong R&D capabilities. These are advantages. A mature and perfect supply chain system and a more reasonable business structure are distant stars that the emerging companies can't match. The emerging manufacturers have not had such heavy burdens from the beginning, and innovative technology, marketing and service models are defined by them. The personalized user experience is a challenge for these companies. However, the disadvantages of the imminent Weilai cars are also very obvious: a single pure electric product brings with it a risky business structure, and both the technical control ability of the three big parts and the weakness of the control and control ability of the supplier system become hidden, while the production qualification and The two-way lack of brand acceptance increases the danger of being “stifled by dreamsâ€. The heroic drama of the 100-year auto industry being overturned by the emerging builders in a short time will not appear soon. Capital games will naturally ebb and flow when they cannot find profit for a long time on the show floor, but we will not make new ones. The influence of car power on the "carp effect" caused by the traditional car companies is ignored. It is precisely because of the continuous emergence of Xiaopeng vehicles that we will enjoy even greater control screens and smarter driving in VW, Toyota and GM cars. Assist and longer cruising range. 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