The latest data from the National Bureau of Statistics show that there are currently 90 washing machines per 100 households. This is a signal that indicates that the washing machine market is becoming saturated and the industry's consumption has entered a mature and steady growth period. This can also be seen from the annual sales growth rate of less than 10% since 2012. It can be said that under the background of accelerating consumption upgrade trend, the demand for "universal" has long become a thing of the past, and industry consumption that represents health and quality needs is becoming a new driving force for market development and also bringing new life to washing machine companies. At this time, washing machine brands that pay attention to relevant market segments and have outstanding innovations in the field of differentiation will naturally stand out. It is precisely because of this that Konka washing machine-related responsible personnel confidently said that it is necessary to "elevate Konka's washing machine to the same market position as refrigerators in three years, and complete the wings of Konka's white power take-off." Acquired Xinfeijiama's white power business As a "national color TV brand", Konka has always been a leader in the field of black appliances, but in the white appliances business, it has never stopped advancing. Konka is constantly striving to achieve the balanced development of traditional home appliances in this field. This can be a glimpse of one or two from its spare no effort to acquire Xinfei. On June 29, Konka Group acquired Xinfeisan Company (Henan Xinfei Electric Appliance Co., Ltd., Henan Xinfei Appliance Co., Ltd., Henan Xinfei Refrigeration Appliance Co., Ltd. 100% equity) at a bid price of 455 million yuan, mainly including Xinfei Fei brand, patents and related fixed assets. At this point, Xinfei's destiny has turned, and Konka white power has also ushered in new opportunities. "The acquisition of Xinfei is a major project of Konka Group's strategic transformation, transformation, and upgrade." The relevant person in charge of Konka washing machines said that Konka white appliances are in a rapid development channel, and washing machines, as the core business of white appliances, will also usher in a historic moment of development. , In the future, washing machines will have a rapid improvement in production capacity construction and a full range of products. "In addition to ordinary pulsator and drum products, differentiated mid-to-high-end products are already in the development plan. Konka + Xinfei's system-wide synergy effect will add more vitality to the development of Konka washing machines." At present, Xinfei Electric has fully resumed production. This acquisition is conducive to Konka's rapid expansion of the industrial scale in the white power field, and realizes a good pattern of "Konka + Xinfei" dual-brand synergy and "black power + white power" common development. It can further enhance the profitability of its main business. According to the person in charge of Konka washing machines, Konka's white goods refrigerators have already enjoyed a certain position in the market, and the overall market has firmly occupied the top 10. After the increase in the new flight, Konka refrigerators will undoubtedly be even more powerful. As an important part of white appliances, washing machines will also be a product category that Konka strives to improve. As mentioned at the beginning, Konka’s goal is to upgrade Konka’s washing machines to the same market position as refrigerators in three years and complete the take-off of Konka’s white appliances. Wings. "Followed by a series of investment in products, technology, production, etc., of course, Konka still does not rule out the rapid expansion of business by means of capital." Konka washing machine responsible person said. Differentiated product layout that has been advancing all the way in 4 years To achieve the "double-wing take-off" of white power, Konka is more than just talking. The market performance in recent years has all reflected its strong momentum of overtaking in corners. "Steady and rapid development", "differentiation, market segmentation leading the industry", and "continuous rise of middle and high-end" are the summary of Konka washing machine's market performance. He said that because of its latecomer advantage, Konka's washing machine production line is the latest and most advanced in the industry, and its product design and efficiency are also the best. "We have maintained an average annual market growth rate of more than 30% in the increasingly fierce market competition in the past three years, and we are about to enter the camp of one million units." Under the situation that the overall growth of the industry is slowing down, the average annual growth rate has exceeded 30% for three consecutive years. This is the confidence of Konka white appliances behind the market fans. It is also the reason for Konka washing machines to focus on market segments and implement differentiated product strategies for many years. The advantages are reflected. "Consumers who follow Konka should know that Konka launched the first high-temperature washing machine for mothers and babies in the industry in 2016, and it has continued to iterate until it is now the third-generation product." The person in charge of Konka's washing machine told reporters that in 2018 AWE. , Konka launched the mini8 emerging special washing machine. This series adopts high-speed centrifugal washing technology, which can ensure that washing underwear saves water without damage. "Back in 2015, our industry first launched the DD direct drive inverter drum washing machine with a retail price of less than 3K. These products have achieved market success and are the source of Konka's competitive advantage." With the consumption upgrade, with the gradual disappearance of the demographic and third- and fourth-tier market dividend advantages, the washing machine market has begun to undergo a product structure transformation, and there is a significant demand for user upgrading. Large capacity, intelligence, and health have become the industry development trend, and the trend of mid-to-high-end transformation is obvious. . Take high-capacity products as an example. According to data from Zhongyikang, washing machine products with a capacity of 8KG and above accounted for 95% of cumulative retail sales and 97% of retail sales in 2018, showing that high-capacity products have already accounted for the majority. Washing machine market. Some industry experts pointed out that large-capacity, healthy, intelligent, and high-end washing machine products are the transformation and upgrading development directions of washing machine products, and better integration of these directions into washing machine products of their own brands will also be more acceptable to users. From the popularization of DD direct drive inverter drums in 2015, to Konka smart one-key washing products in 2016, to the popularization of DD direct drive inverters for pulsator washing machines in 2017, to the large-capacity washing and drying integrated Yuxi series products in 2018 (currently Its core 11 kg washing and drying integrated Yuxi series machine king has been sold online and offline.) "Including the smart one-button touch screen washing machine products, we have also put them on the market. This type of product industry has only foreign brands and Haier Casa "Emperor You", said the person in charge of Konka washing machine. Along the way, Konka washing machines have completed the organization and accumulation of mid-to-high-end series product lines in 4 years, not only in line with the industry’s product transformation trend of “large capacity, health, intelligence, and high-end†under the general environment, but also It further proves the strength of Konka washing machines in the industry. Emphasize and innovate the "H+" strategy to hit the 2 million sales target It is true that the overall situation of the home appliance market in the past two years is not very optimistic. According to data from Zhongyikang, in the first half of 2018, China's washing machine market had a retail volume of 18.07 million units and a value of 34.7 billion yuan, respectively, an increase of 4.7% and 10.5% compared with the same period last year. The market reality behind the seemingly “bright†data is: in the first seven months of 2018, there were four months of negative growth in monthly sales of washing machines, with a cumulative year-on-year increase of -0.81%. The steady growth of the industry in the first half of the year did not save the washing machine industry from entering the downward channel. The person in charge of Konka laundry believes that in this situation, if an enterprise wants to achieve growth against the trend, three points are essential: 1. How big is the industry cake; 2. Whether the company pays attention to it; 3. Is there any product innovation. "For Konka washing machines, the company's investment in products and intelligent production bases is a performance of emphasis, and subsequent efforts in this area will continue to be strengthened," the person in charge said. He promised that Konka washing machine will complete the construction of more than two product platforms every year, and the investment in intelligent manufacturing is not online. He will also use Anhui as a national appliance intelligent manufacturing base policy orientation to strengthen the construction of high-end washing machine production capacity and promote the company's growth. Regarding product innovation, Konka has also been working hard to promote: Konka’s maternal and child special, underwear special, the industry’s first 11 kg washing and drying machine king, and the leading touch washing machine have also come out and sold well. "Achieving 5% of the industry's market share and sales of 1.5-2 million units are our next goals." The person in charge revealed. "In the future, Konka washing machines will continue to increase product research and development in market segments and bring more benefits to consumers." The person in charge of Konka washing machines said that the core basis of the company's development is to enhance consumer experience and satisfy market segments. Starting from demand, using intelligent and healthy means to develop unique products in the industry, and continue to promote product iterations, so as to improve consumers' living standards. "This is also Konka's H+ strategic concept. We hope to enhance the happiness of users at home through products with healthy functions, and ultimately achieve a leap in the soft and hard environment of consumers' home life, and greatly improve the happiness index of family members. This has achieved us As an entity company’s social responsibility dream." 3 Mm /8 Mm Nano Tip,Electronic Board Marker Pen,Touch Board Marker Pens,Infared Smart Board Marker Shenzhen Ruidian Technology CO., Ltd , https://www.wisonens.com