PAD "surge" from

A book named iPad, which looks like a book, has an unimaginable magic that inadvertently changes your life. What is the iPad? Is a computer, a media player, a drawing board, a game console, an e-reader, and soon to be a mobile phone?

The first thing that Xiao Ming got up in the morning after the 80s was to take the iPad to browse news, twitter, and reply emails. In addition, the iPad replaced many of his books and became his favorite reader. The iPad was lined up for him last year, and since then his laptop has been thrown into the cold, only to remember it when dealing with audio and video. Xiao Ming found out that he can actually use the iPad's virtual keyboard to write articles. If it takes a long time, he will connect it to a Bluetooth keyboard. In her free time, Xiaoming will pick up zombies on the iPad, or shoot angry birds at several pigs. His girlfriend has never been cooking, but now she can find recipes from the iPad.

Outside of life, the arrival of the iPad has also brought a revolution to the IT community, triggering the tablet market. For a time, giants at home and abroad, including Samsung, Motorola, Lenovo, Hanwang, etc., have made large numbers of tablet computers. Even the “Apple Force VS. Android coalition” of smart phones has once again moved to the flat stage, and a nationwide Pad Heat is being staged. .

On January 27, 2010, at the Grassland Arts Center in San Francisco, USA, Apple CEO Steve Jobs released a thin, flat-screen device that can be accessed at any time. Through this product, users can browse the Internet, read books, and send and receive electronic products anytime, anywhere. Mail, watch movies, even play games.

This iPad weighing about 1.5 pounds (about 0.68 kg) uses a similar design to the iPhone: a black button underneath the colorful 10-inch display, but its ambition is to shrink the notebook. , Bring the smartphone up and merge the two.

The surprise is in a subtle place. When Jobs sat in a comfortable chair to show the powerful features of this iPad, this iPad with a revised version of the iWork office software turned into a need to sit and control the product, let the outside world understand it More suitable for text and spreadsheet tools than expensive notebooks and desktops.

Jobs is to release such signals to the outside world. In his eyes, the iPad is not only a cool tool for entertainment content, but also Apple is trying to explore the future of the computing field through the iPad, reshaping the way users use computers. .

Pad was born out of the data show that after the iPad was released, sales rose to one million units within a month. Market research firm Gartner issued a report that the global PC shipments in 2010 will be 20% higher than in 2009. Tablet PCs such as the Apple iPad are an important reason for this growth. In 2010, global tablet shipments will reach 10.5 million units. .

Apple's success also let Bill Gates have to admit, "In the future, all computers are tablet computers."

In fact, as a pioneer of tablet computers, Microsoft launched the Tablet PC program as early as 2000, and has never given up on this piece of IT Blue Ocean.

In the eyes of Bill Gates, this type of computer without a keyboard and without a cover will become the mainstream of the market in the next five years. Unfortunately, Microsoft's tablet plan has been unsatisfactory.

Since then, Samsung, Hewlett-Packard, Acer, Lenovo, and Nvidia have all developed tablet computers, but the market response has been lukewarm, which also makes the tablet PC a potentially eye-popping but intangible potential market.

However, the iPad is successful. It tells people that a tablet computer does not have to be fully functional. Although there is no voice call, no camera, and only one browser setting, you can use it to do a lot of things, such as playing games, listening to music, drawing, and watching. The movie, writing something, and more importantly, it's small, like a big book, you can put it in a bag, ready to enjoy it.

According to Zeng Xing, General Manager of Patriot’s Tablet Division, Microsoft’s early failure was caused by the untimely situation. 10 years ago, the mobile Internet infrastructure was not perfect, and the hardware platform could not meet the power consumption and cost of mobile devices. At the level of application software, the characteristics of mobile devices such as human-computer interaction cannot be achieved.

Li Yi, secretary-general of the China Mobile Internet Industry Alliance, believes that in 2000, wireless Internet access and 3G were not widely used. The battery did not last long enough and did not have the mature industrial environment for tablet PCs.

Li Yi told the "Daily Economic News" that Apple's iPad can be said to have fulfilled the "early days, geography, and people", and now the development of the mobile Internet, unlike Microsoft's flat panel ten years ago, when the desktop Internet, mobile The characteristics have not been played out. Nowadays, the mobile Internet is becoming more and more popular, making the tablet computer useless.

However, even with the industrial environment of “timeliness, geography, and people”, the development of tablet computers is far from smooth. At the beginning of last year at the Consumer Electronics Show in Las Vegas, Microsoft’s CEO Steve Ballmer tried to sell Microsoft’s tablet computer. People pay attention.

This also makes the outside world puzzled, what is the magic weapon of Apple iPad? "More affinity than a laptop and more powerful than a smartphone." Jobs spoke in San Francisco's iPad conference and spoke of the essence of a tablet.

"Microsoft has tried to use brute force to enter the market, Apple won by creating demand." "Newsweek" so evaluate.

Followers of the tablet revolution are heating up in the Tablet PC market. Smart IT giants have also found gaps in the market between laptops and smartphones. IT giants including Hewlett-Packard, Dell, Samsung and Lenovo have all joined the tablet. Computer wars.

However, in this era of “All Terrain, Apple”, Apple still dominates the Tablet PC market with its amazing iPad sales. The traditional PC giant still fails to take the lead in launching a decent Tablet PC product with the iPad. Motorola, which has already launched the XOOM tablet, can only say that it has just opened its head.

"Today, for all manufacturers, it is still in the stage of catching up with Apple. There is no clear-cut development path, and no one has yet been found to restrict Apple's killer," Zeng Xing said.

An unnamed vendor told the "Daily Economic News" that at present, various manufacturers are step by step to introduce distinctive tablet computers in the hope that they will still have room for survival under the pressure of Apple. However, due to the fact that many Tablet PC products are currently developed on the iPad as an adversary, Apple’s announcement of the iPad2 has caused these products to err on the sidelines, not only lagging behind in performance, but has also significantly reduced the price of iPad1's survival space.

JPMorgan analyst Mark Moskowitz had previously stated that products competing with the iPad will experience the risk of bursting bubbles and eventually become oversupply. "The iPad 2's technological and physical improvements make it the first generation of iPad's competitive products." More difficult to catch up."

"Daily Economic News" learned from the market channels, as of now, in the battle with the iPad, only mobile phone makers Samsung with GalaxyTab Android-based system blew a counterattack Apple's assembly number, the market reaction is OK .

Can be corroborated is that the market research organization ABI recently released a survey report shows that with the iPad2 Tablet PC's outstanding performance, the current iPad in the tablet PC market share has exceeded 85%. Followed by Samsung, due to the earlier launch of the Galaxy Tab tablet PC and received more than 2 million units of sales, Samsung’s current global tablet market share has reached about 8%. Ranked third is Archos, but its market share is only about 2%.

This also means that the current top three tablet market has captured more than 95% of the market share, while the total number of other manufacturers is less than 5%.

Insiders pointed out that from the perspective of Apple’s competitors, RIM is generally not a good competitor to the outside world, and Motorola, HTC and other mobile phone manufacturers in this area due to the late start and can not quickly impact Apple Dell, Hewlett-Packard, Acer, Asus and other PC makers have advantages in terms of cost, and the current advantages in the platform are still relatively weak. Under such circumstances, Samsung may be a relatively strong opponent of Apple.

How to challenge Apple to adopt what kind of strategy to tap the market to compete with Apple will become the biggest challenge for all manufacturers.

According to "Daily Economic News", Samsung's current strategy is to launch a variety of different tablet PC products to target the Apple iPad, so that Samsung's users can have more choices, and Apple's users have only one choice.

According to Tablet PC dealers, from the current market reaction point of view, non-Apple camp currently only Samsung GALAXYTabP1000 support the overall situation, GALAXYTabP1000 compared with the Apple iPad, slightly less in terms of software resources, but with WCDMA network and more humane Configuration. However, after Apple iPad2 listed iPad1 price reduction, the living space of GALAXYTabP1000 was also squeezed.

The dealer believes that Samsung's new listing of GALAXYTab 8.9 prospects is not easy to say, because not only to compete directly with Apple iPad2, Motorola XOOM, HPTouchPad, HTCFlyer, BlackBerry Playboo, Le PAD, etc. will join the tablet product competition, who will not The easy release of the cake means that the competition in the tablet market will be unprecedented in 2011.

In this regard, ABI believes that in the long term, due to the more obvious product segmentation in the tablet PC market, more and more manufacturers will be working on low-end and mid-range tablet PCs. This is something that Apple is unable to take into consideration. field.

Zeng Xing told the “Daily Economic News” that although Apple’s current status in the tablet PC market cannot be shaken, in the long run, Apple cannot meet the needs of all users through an iPad product. For the person concerned, the tablet PC will not be the world of PC makers. The segmentation market will bring many opportunities for digital manufacturers.

Earlier, Qu Jingdong, president of Patriot Electronics, once stated that with its MP3 and MP4 product market advantages and operating experience, Patriot is promoting tablet products in the education and entertainment sectors, rather than Patriots are not good at. Office area.

According to Weng Ziqin, the deputy general manager of ViewSonic China, despite the success of the Apple iPad, there is no way for a product to define everyone. This has given rise to opportunities in the tablet market for Windows and Android.

"After segmenting the market, according to the needs of consumers, let different people have their own tablet." According to him, it will address the weaknesses of Apple's iPad products, such as not supporting Flash, fewer expansion interfaces, Software fees, as well as the deficiencies in the use of iTunes to maximize the perfection of their products.

The reporter noted that the success of the iPad is not entirely in the hardware itself, but a victory in the industry chain. The main performance is that it is bundled with iPad, mobile advertising platform Iad, online book Ibook, music download Itune, and program download store Appstore. Apple can make a profit from each content and program.

In fact, regardless of the iPhone, MacBook, iPod, iPad, Apple's each product has its own profitable kingdom, and in the future, these kingdoms may also be related to each other, according to Steve Jobs's plan, all content, all The programs can be shared in different Apple products, software + hardware + services, and form a powerful profit giant network.

However, such a profit system requires the premise of complete hardware and software, and not every company can copy.

“There is no one company that has the integration ability of Apple.” Zeng Xing believes that the only way for us to contend with Apple is to cooperate with an awareness of open cooperation, including hardware, software services, content providers and other industries. The tripartite cooperation of the chain formed a situation that rivaled Apple.

In this regard, the industry pointed out that the Tablet PC war completely shakes the Wintel alliance for more than a decade of monopoly, but also to calm the computer market for more than a decade brought the biggest changes, but also for many terminal manufacturers in the future development direction Bring challenges.