In January, the nationwide sales of home appliances to rural areas totaled 5.18 million units.

In January 2012, the country (excluding Shandong, Henan, Sichuan, and Qingdao) sold 5.179 million units of home appliances to the countryside, and achieved sales of 13.74 billion yuan.

As a result of the 2011 adjustment of the identity card policy, home appliance companies concentrated on sales in January-March, and the double impact of the Spring Festival ahead of schedule. In January, the sales volume and sales of home appliances to the countryside decreased by 32.5% and 25.7% respectively year-on-year. As of the end of January 2012, the country has sold 220 million home appliances to the countryside, achieved sales of 519.66 billion yuan, and issued subsidies of 60.59 billion yuan.

From the perspective of sales regions, Hebei, Anhui, and Jiangsu Provinces rank the top three sales, accounting for 33.2% of the total sales of home appliances to the countryside; from the product category, total sales of color TVs and refrigerators exceed 8.3 billion yuan, accounting for home appliances to the countryside. 60% of the total sales; from the perspective of enterprises, due to the impact of policies in Shandong, Henan, Sichuan, and Qingdao, the sales of major home appliances to rural areas such as Haier Group, Hisense Group, and Midea Group all experienced a significant decline of more than 30%. .