The mass movement is a "double-edged sword." Uber, who has been overwhelmed by the "sharing economy" in the world, has to bear the consequences of a large number of users' churn because of errors in dealing with the recent "Trump ban." Last weekend, the executive order signed by President Trump triggered thousands of Americans to hold a protest rally. They marched, shouted, raised slogans, and volunteered to Kennedy Airport. Perhaps the most surprising of all was the large number of people living in the city. The young people deleted their Uber as a protest. The thing is this: On Saturday, January 28, 2017, the New York Taxi Workers Alliance called for all drivers including Uber to be between 6pm and 7pm on the same day. Stopped the transfer to and from JFK airport and protested the "Trump ban." Shortly after 7:30 in the evening, just after the suspension of the taxi driver’s shutdown in New York, Uber’s head in New York City announced the closure of the “dynamic pricing†function near JFK Airport. Usually Uber will cause difficulties after the important event. When prices soared, implement this measure. But the result was that Uber's move was seen as a confrontation with the taxi driver's strike. Uber closed "dynamic pricing" -- that is, the area near JFK airport uses less Uber for drivers -- but it doesn't seem that important; Uber announced on Twitter that it was near JFK airport. Operating as usual, together with CEO Kalanik's membership in the Trump Business Advisory Board, led directly to a massive user movement: the removal of Uber (#DeleteUber). Although it is not yet clear how many people have deleted Uber, the rapid popularity of the #DeleteUber tag on social networks is an indisputable fact. Some celebrities in the US show business community also released screenshots of Uber uninstalling on social networks. Faced with this situation, Kalakin published a public response to ease the mood of users. He said that Trump’s approach was “wrong and unfairâ€, and his language was rather tough. Uber also spent money buying Instagram, Twitter, and Facebook ad slots to promote the company’s dedicated fund to help employees affected by the Trump ban, a fund that is $3 million in size. Regarding the movement of #DeleteUber, this "Trump ban" incident may be just a fuse. In fact, this is a concentrated outbreak of grievances and grievances that the company has accumulated over the years. It was quickly released under the “Trump ban,†a political issue that has been highly concerned by American society. Since Uber was established and rapidly expanded globally, every successful public relations campaign has always been accompanied by more or less negative effects: Although Uber has made it easier and cheaper for the rider, the company has refused to give drivers full-time employees a treatment, and Unions are not allowed to be formed; Uber will use billions of dollars from investors to litigate against government regulators; Uber’s subsidy measures will reduce ride rates to a lower level than taxis in the short term. But in the long term, there is no way to continue. Even the Uber driver group complained about the company's practices, especially those drivers who used multiple platforms for the rider software. They also publicly stated that Uber’s fares were too high. They even advise passengers to use other hitchhiker apps such as Lyft, Gett or Juno. The most hurt Uber may have been his competitor Lyft's beautiful PR action, which immediately announced the donation of one million US dollars to the American Civil Liberties Union (ACLU). With the #DeleteUber campaign, Lyft's downloads on the Apple App Store have risen rapidly. Last Saturday Lyft was still on the 39th of the iPhone's free App Ranking. It rose to No. 4 on Sunday night, ahead of YouTube, Messenger, Facebook, Google Maps, Netflix, Spotify, Pinterest, Amazon, Twitter, and Pandora. These are almost " Must be installed" app. Uber has dropped to 13th. Considering that Uber has set up a $3 million fund for the affected drivers, and Lynft donated only 1 million USD to the ACLU (and paid for it in four years), isn't Uber inequitable? But the social network movement will not only look at how much money is less, but the key is what a company has left for the public. Uber’s CEO’s relationship with the Trump administration has linked the company’s image with Trump’s policies. In the current political environment of the United States, technology companies may increasingly face the choice of “team†in the future: On the one hand, technology companies generally need to coordinate with Trump’s policies in order to have a good relationship with the government. On the other hand, many technology companies Company employees and users often oppose Trump's position. Once tech companies like Uber are unable to respond properly, similar situations will continue. In addition to the immigration policy, this may be another significant influence that the Trump administration has brought to the tech business community. Incidentally, Tesla CEO Elon Musk is also a business advisor to President Trump. Do not know if Trump’s future policies will trigger a mass campaign that will burn Tesla? KNLE2-63 Residual Current Circuit Breaker With Over Load Protection
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