Audi apologizes for advertising, is it sincere, or purposeful planning

Recently, Audi's advertisement for a used car has caused users to vomit. On July 17, the netizen "@脸侠" issued Weibo accused the Audi second-hand car advertisement seen in the theater "seriously materializing women, comparing women to used cars."

The background of the advertisement was a wedding ceremony. The mother-in-law rushed to the couple who were holding the wedding ceremony, rudely examined the daughter's nose, ears, and mouth, and finally made an OK gesture. Subsequently, the ad appeared in the Audi second-hand car introduction interface, and played the "important decision must be cautious", "Audi used car online 4S shop, the official certification is assured".

Audi apologizes for advertising, is it sincere, or purposeful planning

After the advertisement was exposed, it was besieged by many netizens. Criticizing its content would “materialize” the children and not respect women. It is reported that the advertisement was first released in May this year and was named "The Dimensional Part of Audi Used Car Advertising". FAW-Volkswagen Audi used cars in a letter of apology, saying that due to lack of consideration in terms of creativity and details, the public felt that there was content in this advertisement that did not respect female friends.

Audi apologizes for advertising, is it sincere, or purposeful planning

On the 19th, Audi issued a statement apologizing and withdrawing the advertisement. Audi said that the advertisement was produced by the second-hand car division of Audi's joint venture in China, and its impression of many people does not meet their values!

Audi apologizes for advertising, is it sincere, or purposeful planning

Whether it is a vulgar advertisement or a late apology letter, what I see later is such data. The number of Audi's Weibo fans has risen to 1.75 million!

Audi apologizes for advertising, is it sincere, or purposeful planning

Audi apologizes to quickly occupy the hot search list

Audi apologizes for advertising, is it sincere, or purposeful planning

There are also netizens, many eye-catching and wonderful responses, all of which have picked up a boom!

Audi apologizes for advertising, is it sincere, or purposeful planning

Audi apologizes for advertising, is it sincere, or purposeful planning

Purposeful planning,

Still unintentional accident, everyone said!

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