Five 55-Year TV Crossovers: Seven Professional Dimensions Set to Win and Lose

/ December 08, 2022

After a few years ago, the content of the king, "ecological" model, the impact of the price war on the color TV industry, the Internet TV and traditional television formed a situation of court rivalry. While we enjoy the price bonus brought by the new business model, we never thought that the price crisis that is now poised will soon come.

In 2017, the entire panel price hike has given the entire industry a bowl of cold water. Consumers' sensitivity to price is obvious, and price increases have directly curtailed some consumer demand. In the multiple months of 2017, the overall sales volume has been declining year-on-year, and the price advantage that Internet TV is proud of has become obscure. The traditional TV channel sales pressure is also growing, and the entire TV market has been at a low ebb.
It is the downturn of this market that there is only a willingness to put it to death. Stimulating consumer enthusiasm has become the primary task for every color TV brand to survive. In only half a year's time, new product launches flocked to the market, and a variety of marketing concepts and public opinion methods have come and gone. Internet companies are keen on the "artificial intelligence" wave, and traditional TV manufacturers have returned to the "quality" confrontation; cater to consumption upgrades and compete for high-end market, becoming the common trend of both. The flames of war again burned.
This situation also poses some confusion to consumers in buying TV. They are curious about Internet TV but are on the alert. They have lost their impulsive but most trust in traditional TV. They are looking forward to the rich content and entertainment style of Internet TV, and they are determined to have a profound experience in tuning and quality ownership of traditional TV. In response to this confusion, Xiao Bian’s evaluation room carefully planned the annual cross review between Internet TV and traditional TV in the current period. Under the same size and same price segment, we can see whether the two “cross-border” products are all the same. Still running in the opposite direction?
2017 TV Annual Review Finalist: (in no particular order)

The models included in this year's review include the flagship models of three Internet brands and two high-end models of traditional brands. The price is between 4000-6000 yuan and the size is locked at 55 inches. Meet the mainstream consumer product positioning.
Hengping project description and rating scoring standards:

One, Appreciation (15 points)
It must be admitted that television is a window of information that is gradually marginalized in the flood of information. At a more efficient pace, various portable "screens" occupy a fragmented time. However, as a home appliance with traditional meaning and irreplaceable large-screen property, the appearance design of TV has been continuously reshaped with the pursuit of “quality” under the consumption upgrade. Therefore, we set the percentage of the appearance part to 15%.

Impression: linen fabric design is unique Cool open 55A3 is very clever to integrate with the home environment is very much with the linen fabric design, the bottom audio mesh with dark gray linen to replace the monotonous monotonous metal fuselage. The impression given by the whole is simple and skinny. The design of the metal back panel ensures the body's slimness as well as the toughness of the body.

Impression: Simple and elegant, solid enough for a small whale TV 55-inch PRO's work is very solid, all the details of trimming, grinding, splicing are very sophisticated, the overall weight is also the five most heavy TV. The design follows a minimalist style, guarantees integrity, and does not overly pursue ultra-thin.

Impression: For Durex endorsement of millet TV 4, the thickness of only 4.9mm is indeed awkward, but careful observation, the spelling between the border and the panel is not rigorous, but also passed on the phone's Happy Valley "invisible" border, and the psychological expectation difference Big. However, they have to admit that such ultra-thin is indeed a small breakthrough in the design of the Internet TV industry. However, the blue lines in the middle of the border decorate it, so there is a sense of Dafa.

Impression: Meteorite black with seamless bending is really pleasing to the eye. TCL 55P6 shows the control of the design of Dachang. Although the seamless bending is not new, the design of P6 from the frame to the back plate is still very few. See you. And the body shine shiny black stone meteorite color, but also in calm and restrained reveal an elegant and refined.

Impression: powerful, stimulating atmosphere Hisense 55EC880U feels very MAN, and does not place too much emphasis on ultra-narrow frame and ultra-thin body, but it is highly valued for solid and stable, and the materials used are quite solid. The metal frame and the base are angular, but also R chamfer cutting. The effect of metal brushing is very beautiful. This TV is also the only curved TV in five models.

Summary: Several editorial staff of the editorial department of the “beautiful” television are still the same. Basically, they all think that the TCL 55P6 is the best in terms of design style, inte- gration, and materials, and other models have their own characteristics. Of course, aesthetics is a very personal and subjective thing. We can't represent everyone's opinions.
Second, the quality comparison test (40 points)
Talking about the business model and bragging about new productivity tools will always lead people to believe that things should be reversed. The same is true for the color TV industry. No matter how the business model changes, the core value of TV can never be shaken. It is also the value that has not been replaced by mobile phones, laptops, and tablets. This is why we have set the weight of the picture quality test to 40 points in our seven evaluation sessions. Image quality is the core of big screen value.

How to use the digital way to interpret the real world? Technicians use the five dimensions of data together to form the concept of a three-dimensional color space. These five dimensions are spatial resolution, grayscale resolution, temporal resolution, color gamut range, and luminance dynamic range. Next, we will select the representative points from these dimensions and compare the five TVs.

The color gamut range is generally measured by the percentage of a certain standard. For example, the PConline evaluation room uses the NTSC standard for television evaluation, and is displayed on the CIE 1976 chromaticity diagram. Unsurprisingly, Xiaomi TV 4 has the highest color gamut performance among the five TV sets. Since the Kuopai TV adopts the optical anti-blue light technology, the 450 nm high-energy blue band that is harmful to the human body is avoided in the backlight spectrum, so the color gamut is slightly low. However, the wide color gamut does not necessarily represent a good picture quality. If the color depth and gray scale are removed, the color has no breadth and accuracy.
Saturation saturation is generally referred to as "purity of color," and changes in saturation affect the vividness of the color. Which of the following saturation styles do you like to compare with?

From the perspective of “bright”, the comparison chart of this group of red, green and blue fabrics shows that Hisense is more colorful, especially the richness of red, and the cool opening is closer to the original but the brightness is lower. The tendency of hair color for each TV is roughly the same.

TCL seems to be closer to the original coloring tendency of various colors of vegetables, but the yellowish green part is a little red, and the color of Hisense and millet is relatively pleasing.

The blue tone is still more faithful to the fact that cool open, and only it shows the effect of a slightly purple blue wall, but the brick red door color is a bit too stuffy. If these pictures are to be used to make a circle of friends, I will choose either a micro whale or Hisense.

The colorful drama performance screens, in particular, test TV's performance on the integrated color scene, the level between the same color, and the interference between different color systems are the difficulties in image processing. There is little difference between the actual perception of a few Internet TVs, and Hisense and the whale are more layered.
Skin Color In most cases, we watch TV as people watching TV. The performance of a person's skin color is a key aspect of TV picture quality.

The black children's proofs TCL and Cool Open are somewhat purple, the millet is closer to the truth, and the micro whale is more full-bodied. I hope you do not see fake blacks.

The skin of Sun Yi Niang Niang was originally red, and the five television sets were over-exaggerated and overly infected with red. Hisense is like the old man, and TCL is like coming out of Flaming Mountain. It's actually a little normal.

The skin color of the Caucasians also had a slight gap between the TV brands of the brands. Millet was overexposed and the color was pale. It was like the blood had just been lost. Hisense and tcl are still yellowish and reddish, and the cool-open layering is better. The color of the micro-whale is relatively accurate.
Noise and Details Why do you think that when comparing some 2K and 4K TVs, they are almost the same, and even 2K TVs are clearer, that is because the 4K TV being compared has only a high physical resolution and lacks sharpness.

This is a 4K video screen shot, the following is a 1080P video screen shot. Looking at different sharpness videos to see who can show a higher degree of sharpness, this is a big test for image processing. In the above screen shot, from the details of a certain point on the screen, the highest sharpness is Coolo and Hisense. Enlarging the text in the photographs reveals that Microwhale and Hisense perform the most delicately.

How about optimizing 4K TV for Full HD video? At a glance you can see that Hisense's picture is the sharpest, the clearest edge of the lamp and scattered water droplets, and the most excellent noise reduction.

This chart will take a look at stage TV's performance on the cloud level. Millet seems to be a bit uncomfortable in terms of details. The cloud's highlights are lumpy and the shadows are lacking. The other stations are all the same. (Please ignore the Moire pattern when TCL screen shot)
A point on the gray-scale LCD screen seen by the human eye is a pixel, which is composed of three colors of red, green and blue (RGB). By adjusting the backlight, each primary color can have a different brightness level, and the gray scale represents a different level of brightness from the darkest to the brightest.

This black car map in the dark, TCL and micro whale highlights and dark parts of the details of performance more fully, cool open lower brightness, the screen looks dull.

Can we distinguish between several grayscale transitions in the lower left corner of the figure group? Millet and cool open or overexposure are also uncovered problems. The size of the microwhale is best, and the tendency of hair color is also the most normal.
The most beautiful fireworks on the bright field must be the brightest fireworks.

The tendency of hair color in five television sets is really varied, and of course, it is not discussing color. Judging from the details of the crater on the moon's surface, the performance of the microwhale and Hisense is clearest, and Xiaomi feels that he has gone violently.

What kind of experience is skiing in snow mountains? However, Xiaomi’s serious over-exposure is like skiing on latex paint. Cool Kai has a better sense of hierarchy because of the lower brightness, and the traces of the whales and Hisense’s distant snow draws are also relatively clear.
In the dark field, Hollywood movies are always dark.

Millet's high brightness seems to play a role in the dark field, and the texture on the brick wall is clear enough, but the highlights are still exposed.

There is a circular beauty fresco in this figure building. Cool open Hisense is completely invisible, and the micro whale is the clearest, followed by TCL.
Dynamic If the TV has 60Hz but the video is only 24 frames, what should I do? TV manufacturers have come up with a scheme for inserting frames, which is to intelligently generate image frames to complement the two images. Smart insertion scheme requires MEMC dynamic compensation control chip to calculate. All five televisions have MEMC technology. Which one is better?

This film source is a 24-frame film source, and the contrast effect is clear at a glance. The performance of Hisense and TCL is consistent and stable. Although other Internet brands have MEMC capabilities, they have intermittent stagnation. The skateboarding hand held by the boy in the picture can be easily seen.

On the map screen shot is a 60-film source, the video focus on the train, so we can see the situation of the surrounding trees to determine the merits of the movement. However, there seems to be no difference in the performance of the five televisions on the 60-frame video.
HDR
Brightness dynamic range can be understood in general and the brightness of the screen brightness. From the darkest to the brightest levels with different levels of brightness, if the level of change between the levels is fixed, then the larger the range between the highest and lowest brightness, the greater the dynamic range of the brightness.
All TV broadcasts are sources of HDR10 format.

In the scene of the Mingyin Village, the details of the dark whale are in place, but the highlights are not clear enough. The overall TCL performance is the best.

This sunset scene at the seaside is particularly testable for the tolerance of the TV picture, which varies from light to dark. When the blue whale expresses blue and thinks that black is excessive, flooding is serious. Perhaps the whale's support of HDR 10 is not friendly.

Which piece of beef is your favorite food? The cool-cooked beef is very familiar, Xiaomi is a two-cooked, Hisense and TCL are all cooked, and the micro-whale is like cooked beef for several days.

This set of figures also has a strong picture contrast, which is a considerable test of the details of the dark shadows. Cool open and Hisense's performance as music, millet's high brightness played a supporting role, but the iron railings on the windows have not seen.

Summary: The adjustment of picture quality is a bit metaphysical. It is neither an indicator nor a pursuit of precision. Instead, it is the manufacturers' experience in adjusting the picture quality. But there is also a universal law to refer to. The closer you get to real-world image quality, it will certainly not be worse.
What is the real effect? When the characters are represented, the skin has oily texture on the skin, not the silicone texture of the doll or the texture of the ceramic mirror. When expressing the luster of the object, the metallic luster is sharp and the luster of the fabric is rough and scattered. When expressing the colors of the scenery, it is thick and bright, and when the sky is stark, it is profound and not boring. This is true.
Third, the comparison of sound quality (15 points)
The picture quality of televisions is actually very significant. The screens are small to large, with resolutions from FHD to 4K, and display technologies such as HDR, Dolby Vision, ULED, and OLED. The picture people see in front of a TV is getting closer to the real world. However, for the exploration of television audio, it is difficult to meet the demands of consumers who do not want the television to be too large, but also to ensure good sound quality. How to complete a real "audiovisual" revolution, the road is still winding ups and downs. Do not look at the configuration, we first directly compare the sound performance of each TV.
Sound effect

Dolby Panorama Presentation
Although the sparrows are small, all five televisions basically support Dolby and DTS sound effects. Through audiovisual presentations from Dolby Panorama, it became clear that Cool Open and the Little Whale have demonstrated a sense of immersion in the “repression” of the entire living room. From the reflection of the sound wall, it seems that more sounding bodies are heard lingering in the room. The car that runs through from front to back in the video, from the birds flying to the right, sound and image dispersion, sound volume distribution of various parts, high sound clarity, good suppression of background noise, making the sound more layered. When the reflected sound arrives at both ears in all directions, the human ear feels surrounded and the sense of space is very strong.
Classic track audition

"California Hotel" Demo
We conducted a trial listening to the classic California audition. Can be felt in terms of vocal, musical instruments or bass effects, cool open has a very strong performance, followed by micro-whales, and TCL and millet seems to be the most powerless. "California Hotel" is full of strange and moving melody, and it is still hard for the double guitar effect TV audio that Don Felder and Joe Walsh played. It is worth mentioning that Cool Open is very violent about the transient of the sound, and the rhythm of the bass can't help but dance.

Summary: This result is not unexpected. From the cool open 6 JBL original speakers, while using high-end audio only high school low three-way design, 2 silk film tweeters, 2 high-frequency units, 2 3 inch low-frequency unit so horrible configuration. The microwhales also have 2×10W "high power" TV stereos, and Xiaomi only has 2 x 8W. From the power point of view alone, the pros and cons are immediately obvious.
Fourth, hardware performance (5 points)

Hardware performance is not important? It is of course important to be smart in today’s world. Various APPs and even games in TVs, as well as artificial intelligence in speech recognition processing, even rely on the highly integrated ARM processor. However, the overall hardware performance on TV is so far very low. A top-of-the-line MStar 6A938 is only about one ten-thousandth of the 835-percent performance. This in turn means that TV hardware performance is not just what you need for mobile phones and PCs. Judging from the actual experience, the fluency of the five TVs has reached the "enough to use" level, the gap is not large, which can be seen from the hardware performance.

Fifth, boot time (5 points)

Non-smart TV switchers are basically seconds off, but they are degraded when they enter the smart age. Separately list this item, because boot time and whether there is a start-up advertisement are increasingly becoming factors affecting the consumer experience. It should be pointed out that this time the power-on test is a “cold start” that is turned on again after the power is completely turned off. Because you want to cool off, the micro whales have a standby mode that can achieve “seconds on” and the cold start better reflects the TV pair. System optimization power. Surprisingly, Hisense TV surpassed all the fastest startups of Internet TV, but Xiaomi spent more than double the time to turn on the TV. And Xiaomi is the only TV that has boot ads. This is the most intolerable of fast-paced life. No wonder users questioned Xiaomi: "Did I buy a billboard to go home?"

VI. UI and Resources (15 points)
Five TVs are based on Android TV and deeply customized "smart TV operating system", so that the operating logic and interaction methods are basically the same, but each system UI design style slightly different. Content resources are mainly related to the content platform of cooperation, mainly Iqiyi, Tencent, and Mango. Whoever purchases movies and television is rich in copyright, and video content based on this content platform is even more abundant. What television manufacturers need to do is how to operate these content well, so that the audience can lower the cost of choice resources.

Here we briefly introduce the system UI of each brand TV.

Cool open operating system 6.0
Cool open 55A3 is equipped with a new upgraded Cool Open Operating System 6.0, the main page is divided into five sections, the biggest change in the interactive logic is the use of the SlideFalls information flow to show high-quality content, reduce the level, increase the content, According to the user's preferences, smart recommendation of accurate content, so that users can easily browse the state, continue to pull down, surprises continue.

WUI2.0
Micro Whale TV 55-inch PRO is equipped with WUI 2.0, which was created for television. The overall interface uses a flat waterfall flow design. It slides smoothly and is more visually compliant. A good TV UI interface does not require users to spend too much on learning costs, deliberately go to the habit, but can naturally guide users to facilitate the operation. This point is reflected in the WUI above. 64-bit processor with Android L operating system, also allows the TV's smart interaction has a smoother expression.

PatchWall
Since Millet's 2nd generation smart TV system "PatchWall puzzle wall" was released, all Xiaomi TVs are equipped with this system. The display of large square tile icons, movies, dramas, and variety shows is very intuitive and easy to use. In addition, Xiaomi TV 4 has also joined the "artificial intelligence" technology, can learn the user's habits and preferences, and in order to recommend the user may be interested in the content, to achieve private customization.

TV+OS 3.0
The TCL 55P6 is equipped with a TV+OS 3.0 operating system. A good TV interactive system can provide insight into people's needs and use the most concise, fool-like operations to accomplish complex tasks. TV+OS 3.0 has undergone R&D and upgrade, simplifies the operation steps to the maximum extent, quickly brings up the user's viewing habits, and also has a shortcut function such as one-touch connection of a music player and quick switching of a tab bar.

VIDAA 5.5
VIDAA 5.5 adopts a simple “floating” homepage design. When the current interface continues to run, there is no need to log out. One-click recalls the homepage. The “one-line” homepage controls, the first line of application can be selected in a single line, without the cursor. Return to the original and return to the end; with an intuitive “stretched” homepage design, gradually expand the stretched interface as the cursor moves, visualize more content, and intelligently recommend content based on the user’s viewing habits and usage habits. .

We have chosen this year's hot video resources and searched with five televisions. In the end, it was also surprising that there were actually four Hollywood blockbusters that could not find resources in the micro-whale with rich content resources backed by Chinese culture. But Kukai, Xiaomi, and Hisense all had two large pieces that could not find resources. TCL only had one. Movie can not find resources.
Of course, this is only sample data and it does not represent all of them. For example, in the form of unsatisfactory performance of micro-whales, in fact, integrate a large number of high-quality video platform resources at home and abroad, such as TVB, BBC, HBO and so on.

Seven, artificial intelligence (5 points)
The field of household appliances can be said to be one of the most promising areas for artificial intelligence. It can be as large as smart TVs, small-sized smart sockets, and recently hot smart sounders. The “artificial intelligence” is pervasive. All home appliances are conducted around people's daily lives, and their interactions are frequent. Frequent interactions are precisely the nutrients needed for artificial intelligence - data collection and training. The voice interaction has exactly such frequent and simple features, so most of the artificial intelligence appliances will use voice as the entry point.
Standing on the outlet artificial intelligence TV, Hisense, TCL, cool open, micro whale, millet ... both the Internet TV manufacturers, or traditional TV manufacturers, through the "smart voice" technology, to make TV more " clever". So today we have a horizontal review of how these 5 TVs perform in artificial intelligence.

Cool open 55A3 intelligent voice experience

Micro Whale TV 55 inch PRO smart voice experience

Millet TV 4 smart voice experience

TCL 55P6 intelligent voice experience

Hisense 55EC880U intelligent voice experience
Judging from the above experience, in terms of "smartness", cool open is the best, accurate recognition, fast response, and no troublesome advertisements. Followed by micro whale, comparable to cool open, there is no advertising. The remaining ranking was TCL, Hisense, and Xiaomi. Xiaomi performed the worst. Basically, the answer was unanswered, the advertisement was also the most, and the experience was very bad.

VIII. Horizontal Review In accordance with the content of the previous evaluation, our evaluation project is divided into 7 directions for scoring. The following is the score of each TV in each direction.

Do not comment on the assembly line. Tell me some of my views on this crossover review. The focus is still on the quality part, and it shares a lot of real-life comparisons. The purpose is to explain what qualities a good screen requires. Unfortunately, there is no comparison with a benchmark flagship TV, and the difference in panel, backlight, and image processing between the five price segments is not significant. On the basis of TV's most fundamental "quality", under the mainstream price segment of 4000-6000 yuan, there is basically no gap between Internet TV and traditional TV. The sound quality and ultra-thin appearance is still a false proposition at present, and the practice of inserting a subwoofer into the back like a cool open is actually a reference to the sound quality of mainstream TVs. With respect to smart operating systems, Internet TV may have more attractive interfaces and novel interactions, but content resources may not be without absolute advantages.
Therefore, the conclusion is that abandoning the prejudices of the past and questioning the future are highly transparent in the color TV industry. The quality of Internet TV and traditional TV in the mainstream consumption level is still maintained in a court-accomplishing situation.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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