Vice President of Oculus Content: Marvel finally accepted VR

Marvel is victorious in the VR game. In June this year, it just launched the VR experience "Spider-Man: Return" and in July launched the "Marvel Powers United VR", which exclusively landed on the Oculus Rift. (Extended reading: "Marvel combined with Oculus's new VR launch

However, it is actually very difficult on this road. On August 8th, Heihe was informed that Jason Rubin, Vice President of Oculus Content, said in an interview with the foreign media company Fast Company that Marvel did not accept VR.

Rubin recalls: "When Marvel first started, they didn't know what to do and they just didn't believe it. But it's no wonder that VR is a new thing. Can you determine if this is what they want? They really value their IP."

Since then, Oculus has still insisted on seeking cooperation, but Marvel’s answer is still “no”.

Later, Sanzaru Games (one of the developers of Marvel Power VR) made a demo at the expense of the Heroes of Marvel, and Oculus showed it to Marvel.

Rubin said: "We brought the demo to Marvel, and they still said, 'You always ask, but we are really not sure.'"

As a result, Marvel saw a 360-degree shift in attitude after watching the demo: "Wow, we must do this."

Rubin said: "Everybody likes these heroes. In addition to cosplay, this is the only way in the world to let you incarnate as a superhero."

It seems that in order to convince Marvel of VR, Oculus and Sanzaru Games also broke their hearts. Thank them, without them, maybe you can't be Spider-Man today.

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