Shibuya: Toshiba's future LED strategy is moving towards "LED+SMART"

Recently, at the Tokyo Next Generation Lighting Exhibition Seminar, Toshiba’s chief CEO, Mr. Shibuya, shared the market trends of the Japanese market in 2013 and Toshiba’s LED strategy.

Due to changes in the social environment and market environment, and Japan is about to increase the consumption tax rate, Shibuya predicts that the Japanese lighting market will expand in 2013, and the LED lighting market will reach 402.8 billion yen. In 2013, the penetration rate of LED lighting in the Japanese market will reach 54%, which will increase by 6 percentage points from 2012. In 2012, the overall Japanese lighting market has doubled in 2011.

Shibuya pointed out that Toshiba's future LED strategy will develop to ''LED+SMART''. In 2013, Toshiba’s LED strategy will be positioned to “create the possibility of technological innovation; pursue a comfortable feeling; and emerge intelligently”. In the LED product design, it will develop to "high color rendering, lightweight, and design freedom".

Shibuya said that in the future, the lighting in the Japanese market will be accompanied by the trend of “visualization of electricity and water gas use”, and the network management will be used to control the home management system. The brightness of the space can also be quantified numerically. Therefore, intelligent control will become a necessary ring.

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