Xiaomi box won radio and television release will be released on April 9

In the afternoon of March 11th, according to insiders in the set-top box industry chain, CNTV has obtained relevant approvals for the release of Xiaomi boxes after the Spring Festival, and Xiaomi also initially plans to officially release this product on the "Rice Noodle Festival" on April 9. According to reports, the official price of the Xiaomi box may be further reduced.

Xiaomi box actual picture

Xiaomi box actual picture

Approved after the festival

"Spring is here," Xiaomi co-founder and CEO Wang Chuan reads such a microblog and @ 小米 盒 account at noon today. Combining the current factors, this is more like a pun.

In fact, insiders in the organic set-top box industry chain revealed to Sina Technology last week that CNTV's future TVs after the Spring Festival have already received relevant approvals from the State Administration of Radio, Film and Television for the release of Xiaomi Box. This means that looking at the Xiaomi box responsible for R & D and production, finally got the white paper and black letters necessary for the "resurrection".

On November 14 last year, Xiaomi released the TV set-top box product Xiaomi Box.

Xiaomi originally planned to officially release the Xiaomi box in December, but the policy threshold was still in front of Xiaomi. A week after the release of Xiaomi Box, all video services were suddenly suspended. The biggest policy obstacle is the "Operation and Management Requirements for Organizations Holding Internet TV Licenses" issued by the State Administration of Radio, Film and Television (industry called Circular 181).

According to this document, if you want to do a set-top box, you can only choose to connect to a legitimate content service platform approved by the radio and television. In addition, Circular 181 also stipulates that the integrated platform of Internet TV cannot link with websites established on the public Internet, and cannot directly provide content on the public Internet to users.

To solve this problem, Xiaomi finally chose to reach an agreement with CNTV's future TV. On January 28, the two sides announced that they would start cooperation in the next three years. Xiaomi Box will be connected to the CNTV broadcast control platform, but it still needs to wait for the official approval of the radio and television. At that time, Xiaomi Shangxia, who had not received approval, was still very cautious about talking about the box.

After the Spring Festival, the radio and television replies to the future TV as expected, officially agreeing to the cooperation between CNTV and Xiaomi Box. After getting the reply in black and white, Xiaomi finally breathed a sigh of relief.

Released on April 9

When will Xiaomi Box be released? Before the encounter, Xiaomi had envisaged launching before the Spring Festival, and after the resurgence of the "storm", it was said that Xiaomi had initially determined to release this product on April 9.

In fact, this day is also the "Rice Noodle Festival" that Xiaomi has already disclosed. It is said that the new version of Xiaomi mobile phone 2, MIUI V5 and other products will also be officially released on this day. Before the Spring Festival, some insiders of Xiaomi had privately disclosed that Xiaomi Box is considering further price reduction from the previously determined level.

According to the policy previously announced by Xiaomi, the Xiaomi box is priced at 399 yuan. The discount price for Xiaomi mobile phone users to buy this product is 299 yuan. In response to the above news, Xiaomi officials did not respond positively.

According to the previous requirements of the competent department, Xiaomi Box will be first piloted for sale in Shanghai, Hangzhou and Changsha. In actual implementation, only users whose delivery addresses are in the above three cities can get orders to buy Xiaomi boxes. However, there is no definite news as to how the latest sector adjustment will affect the industry chain of Xiaomi boxes and even set-top boxes.

According to people involved in the internal testing of Xiaomi Box, after several upgrades and updates to the operating interface of Xiaomi Box, the difference is not much different from the previous disclosure, but a clear CNTV broadcast control platform logo has been added in the upper left corner and other places. Due to the launch of the new platform, Sohu video content once connected to the Xiaomi box is no longer available, and Tencent Video remains.

Music applications such as Douban and Domi can still be used normally, and the education-related services in the Xiaomi box seem to be gradually strengthened. However, at present, the outside world cannot usually participate in the trial operation of the Xiaomi box.

In any case, this time the resurrection of the Xiaomi box finally began to enter the official countdown.

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