Now the entire home appliance market, the most concerned product is air conditioning, especially after two years of big bull market, the direction of the air-conditioning market in 2018 is even more touching. However, the current accumulated stocks are abnormally high, and the news of the terminal demand is smashing. There are indeed some pressures and crises in the current industry development, but it is decided whether you are experiencing opportunities or risks. The key is to look at the company's own choices and actions. For example, Oaks, in advance layout channels, actively respond to market changes, and constantly create new opportunities. Take the initiative to take the lead and join forces to upgrade In fact, objectively speaking, the air conditioner itself belongs to a product that is sold in the off-season and is mainly sold in the peak season. Before the peak season, the inventory is in an increasing process. As of the end of February, the total inventory of the air-conditioning industry monitored by the industry is 3887. Wantai, according to the monthly consumption of the peak season, it takes about 5 months to digest, and in March and April, the general judgment, the inventory will continue to rise, the sales pressure is obvious, so this will give the market in the peak season. Competition has buried some hidden dangers and crises, so the performance of terminal retail will be the most critical point. As early as the second half of last year, Oaks had a series of actions such as channel layout, product layout, and marketing layout, and achieved good results. According to the data of online monitoring of the industry, the domestic sales of Oaks in January and February 2018 increased by 39.5% year-on-year, and the growth rate still ranked first in the industry. In the 18-year-old Oaks layout, the important one to take the initiative is to deepen cooperation with Jingdong, becoming the first home appliance GSKA merchant to sign with Jingdong, and set a goal of exceeding 15 billion yuan in annual revenue. At the same time, it won the commanding height of the e-commerce channel - 4.12 Jingdong Super Brand Day. Jingdong's GSKA qualification is a scarce resource on the “pyramid tip†of China's largest self-operated e-commerce. The annual number is limited and the entry standards are extremely strict. This time, Oaks became the first home appliance GSKA merchant to sign a contract with Jingdong. It can rely on Jingdong's huge online traffic and publicity resources to seize the demand for air-conditioning consumption in advance. In addition, it can rely on Jingdong's market channels to sink to the 3-6 line market and accelerate. In the layout of township-level channels, improve the penetration efficiency of the end market. Confidence or re-create the Jingdong Super Brand Day Sales Miracle On August 3, 2017, Jingdong Super Brand opened at zero, and in just 28 minutes, the sales volume of Oaks Air Conditioning has already exceeded 100 million. The total sales of the day was 3.1 times that of 2016 Double 11. Such impressive sales results have broken the new record of the sales volume of Oaks air-conditioning, and created the sales myth of the air-conditioning industry. In such a glorious historical achievement, the 2018 Oaks air conditioner is full of confidence. This year, the Oaks Jingdong Super Brand Day will open a new era of the Oaks brand with the Xiaoao as an IP image in the Jingdong platform. This approach pays more attention to the emotional connection with users. IP marketing precipitates its loyal users, which is conducive to cultivating users' minds and enhancing fan loyalty. To enhance the public's goodwill towards the brand. Breaking through many e-commerce self-made festivals, becoming an innovator in the air-conditioning industry, a model for the industry. The main products of this event include Xiangyue, Allure Series, Mingyuexia, Goldman and other star explosion products, with creative marketing activities, to bring consumers full of benefits. In addition to these listed star products, on the day of the Oaks King East Super Brand Day event, there will be a counter that is called "Lady" for pre-sale. It is reported that the day before the event, Oaks will hold a related conference in Beijing, when the chief product art officer Ouyang Nana will be present to help out, in order to fit this "the place where there is a home, there is the theme of Oaks" and the Xiaoao IP image, regardless of Is the invitation letter or the on-site exhibition, there will be a dreamy "family sense" The commissioning of the smart factory with an investment of 2.39 billion yuan and the layout of the front-line channels have completed the integration of the entire air-conditioning production and sales channels, further shortening the distance from consumers. Aux Air Conditioning uses its own products and technologies to leverage the largest online channel, Jingdong, to deepen the advantages of both parties. You are still looking forward to the 2018 Super Brand Day.
Freezer Condenser
1. Material: Bundy tube (steel tube coated with copper)
2. Structure: Bundy tubes welded with steel wines
3. Painting: Cathode electrophoretic painting(black)
4.
Can produce according to drawing or sample supplied by clients, also
can help the clients design and produce different condensers.
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