Intertek Optoelectronics: Walking on differentiated packaging

[High- tech LED reporter / Zhao Hui] Recently, Zhejiang Yingtelai Optoelectronics brought the latest black rhyme 2020SMD LED full-color lamp beads to a domestic LED exhibition. Black rhyme 2020SMD LED full-color lamp bead is a special display lamp bead launched by Intel to Optoelectronics for indoor HD display.

“Black rhyme 2020 lamp beads adopt ultra-thin design, the thickness is only 0.95mm, the display pixels per square meter can reach 69,525 points, the contrast ratio can be increased by more than 30% than ordinary lamp beads. At present, this lamp bead has been received in the market. Customer's pursuit." Zhang Hong, general manager of Intel Lighting.

As a company specializing in LED packaging, through continuous research on LED packaging technology and accurate positioning of the display market, Intertek has explored an innovative LED display solution to make LED package lamp beads higher. Cost-effective, improve the applicability of high-density display and full-outdoor display.


Focus on packaging segments

According to the statistics of the High-tech LED Industry Research Institute (GLII), the scale of China's LED packaging industry reached 39.7 billion yuan in 2012, an increase of 24% over the 2011 total of 32 billion yuan. In 2012, the number of companies involved in LED packaging in China increased from 1,700 in 2011 to 1,750. In 2012, more than 200 LED packaging companies were eliminated in China, and more than 250 new companies involved in LED packaging.

With the fierce competition in the market, the price of LED packaging has been falling. In 2012, LED packaging companies began to enter the era of low gross profit, and the increase in profits did not become a common problem for packaging companies.

“The packaging industry has generally been sluggish last year. In the face of this situation, we have improved the light efficiency through technology research and development, and internally digested the quality and cost, and improved our gross profit margin by making differentiated customized products.” Zhang Hong told "High-tech LED" reporter, in the era of low-margin packaging, Intel and upstream and downstream suppliers and customers have established a virtual strategic alliance, through bulk procurement, customization, innovative products to create a packaged device that meets market and customer needs. .

Faced with the sluggish packaging industry, many packaging companies began to enter the large-scale upstream and downstream industry chain. In this regard, Zhang Hong has his own opinion: "The most important thing to do LED is focus and concentration. There is still a lot of room for development in the packaging market. The key is to find the demand points of the market and to be the leader in the segmentation field."

"The indoor HD display market is developing rapidly and it is also a high-margin product. Intel will continue to increase its research and development in this area and continuously introduce performance display devices." Zhang Hong said.


Pictured: P2.5 ordinary 2020 and black rhyme 2020 comparison chart

R&D, talent twin engine

   As a high-tech emerging industry, technology research and development is the key to the survival of LED companies. The research and development of packaging technology, which is closely related to LED heat dissipation, light efficiency and reliability, has also received more and more attention.

“There are many core technologies involved in LED packaging, including package structure, wire bonding parameter optimization technology, chip, best matching technology of phosphor and glue, illuminating color uniform technology and spectroscopic screening technology. Only continuous improvement can develop excellent performance. High-reliability LED products." Zhang Hong believes that technology research and development is a manifestation of a company's core competitiveness. It is understood that Intertek has nearly 20 patents, and the annual investment in technology research and development exceeds 5% of revenue.

High-power ceramic substrate lamp beads is another key development goal of Intel. As one of the few domestic companies with high-power ceramic substrate lamp beads production capacity, through continuous research on white light source and in-depth communication with customers, Specially developed a series of high-end white light packaged light sources and packaging solutions for the lighting industry.

Zhang Hong said that the current homogenization of LED packaging products is serious, resulting in fierce price wars. Although there are many packaging companies, there is no differentiated competition, and the market lacks high-tech packaged devices. Differentiated packaging products must pass the inspection of the downstream application market. Therefore, in addition to continuous improvement of technology, it is necessary to pay attention to the development of the downstream application market in order to develop packaging products that are compatible with the application market demand.

As an emerging industry, the lack of high-end talent has always restricted the development of the entire industry. The introduction and retention of core talents has become a top priority for every enterprise.

"Using careers to attract talents, retaining talents with treatment, and through the method of 'external introduction to internal education', we have established a high-quality workforce." Zhang Hong believes that employees are the foundation of enterprise development and related to enterprises. Whether it can gain an advantage in the fierce market competition is related to whether the company can provide customers with quality products and services. Intel has consistently aligned its employees with values ​​in a variety of ways. Combined with higher average industry treatment and broad career development space, the core staff team has remained highly stable.

USB C Hubs

Information technology has penetrated into all areas of our lives. With the progress of technology, the iteration rate of laptops is getting faster and faster. Previous laptops mainly used E-SATA, FireWire, VGA, DisplayPort, SD card slot, USB A, 3.5mm headphone jack, HDMI or RJ45 ports.But manufacturers began stripping connectors from laptops to make them thinner and lighter. Most new laptops now have a USBC port (Thunderbolt or full-featured USBC) and an audio jack. The laptop is thin, but the missing ports are useless. This is where the USB C Hubs comes in.

Type C Usb Hub can support USB, PD, DisplayPort, Thunderbolt, and other protocols. Using USB HUBS, you can extend multiple common connectors directly to your laptop. Mosses are compact, so you can take them anywhere. All peripheral devices are centrally connected to the hub, which reduces the hassle of plugging in and out of the laptop port and makes your desktop cleaner. Let's take a closer look at its capabilities so you can determine how many ports you need.

So these are all important ports on the hub, with the exception of the 3.5mm audio jack. Also, while aesthetics are not important, choosing a nice hub will make you happier. There are rectangular, square, and circular centers on the market to meet your desk setup needs. Usually, the rectangular type is best for your desk because the cables can be well organized if all the ports are on one side of the center.




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