Shopping malls such as battlefield! If you win, you will eat everything. If you lose, you will lose everything. Above the battlefield, it is not you who die, but I live; Above the mall, the law of the jungle, the survival of the fittest, is unprepared. In this era of increasingly fierce commercial competition, those who do not work hard will be eliminated. Just recently, the household appliance industry made a loud noise, a generation of heroes, once the "king of the refrigerator," Xinfei suddenly fell! Bankruptcy auction! No, new flying appliances! A stone provokes a thousand waves. Recently, a judicial auction website suddenly received heavy news and Xinfei was about to go into bankruptcy and liquidation and proceeded with a judicial auction of assets. From June 28 to June 29, the three companies of Xinfei Electric Appliances, Home Appliances, and Refrigeration Appliances will hold a public judicial auction with an initial auction price of 450 million yuan and a guaranteed deposit of 100 million yuan. In addition, the new land under the name of flying, real estate, etc. will also be auctioned, starting price of 115 million yuan, margin 20 million. Today, the new flight has all been discontinued, the factory area is empty, and workshops and warehouses have even been sealed and bid farewell to this era. This means that this first home appliance brand that was once extremely popular and beats Samsung and Siemens and far surpassed Haier and Gree has completely collapsed. Ten years of glory, great moment Founded in 1984, Xinfei is located in Xinxiang, Henan, and was transformed from a small arsenal. At the beginning of its establishment, it suffered serious losses and even failed to pay wages for three consecutive months. After Liu Bingyin took over, he not only turned quickly to profit, but even in a few short years, he sent the new flight to the first brand of domestic refrigerators. During its heyday, Xinfei sales reached 3 million units at a time, and its market share was as high as 20%. At the beginning, Liu Bingyin studied Zhang Ruimin to make a new flier brand and made a bitter measure. The 400 new flying refrigerators were all lined up on the spot and announced on the spot that the production of substandard products was a shame for the new trapeze. Picking up a sledgehammer and smashing 400 poor refrigerators. For a moment, it caused a sensation, and Liu Bingyin clamored that the topic of the refrigerator quickly spread all over the streets and became the talk of many people. After that, Xinfei was widely known and was labelled with “high qualityâ€, and its sales soared rapidly. At the same time, the advertisements “The Xinfei Advertising did a good job, not as good as the new flying refrigerator†also began to spread across the rivers. Xinfei became the top of the "four golden flowers" in the refrigerator industry. The other three Haier, Rongsheng, and Meiling are only behind it. Samsung and Siemens are not even rivals. While the performance was soaring, Xinfei did not treat employees. At that time, working in Xinfei was a kind of glory. Finding married women and blind couples wearing new flying uniforms was more effective than suits and shoes. In 1994, the monthly salary of the new flying factory was as high as 1,700 yuan, and the average salary of the entire Xinxiang area was only 400 yuan. In addition, during the holidays, Xinfei will also send meters, noodles, and oil to employees. Liu Bingyin, the director of the factory, even leads the executives to stand in the door and welcome employees to start work on every opening day. Employees are the real masters of the new flight. Many people love the new flying family. In 2003, a fire broke out in Xinfei. Before the fire engines arrived, employees rushed in to extinguish the fire. Although the factory was smoked dark, only ten days later, it was cleaned up by the employees. A new look. However, when the fire broke out again in 2007, no one employee rushed into the fire, and even some people looked at the fire and yelled in an angry way: Fuck it, burn it! In just four years, people suddenly became disheartened, as if everything had changed. Ten years does not increase wages, new flight declines People's hearts are together, Taishan moves. Liu Bingyin painstakingly rushed with the new trapeze, but in the end, he was defeated by his own people. In 1994, China was emerging as a tide of investment promotion. The local government hopes to attract foreign capital to take a new fly. However, it was met with fierce opposition from Liu Bingyin. We must know that the new flight at that time was just like the sun going down. Liu Bingyin was valiant and was trying to lead Xinfei to conquer the new world. How would he be willing to sell the new flight to others? But unfortunately, the arm could not be screwed on the thigh, and eventually it was sold. Xinfei Electric, Singapore's Hong Leung Electric and Singapore's Yuxin Electric each held 49%, 45% and 6% respectively, as Yuxin Electric is controlled by Hong Leung Electric, which is equivalent to 51% of Xinfei Electric's controlling stake in Hong Leong. Electrical control. Although Liu Bingyin still holds the right to operate, after that, various strategic operations can no longer be easy, and are often constrained. Especially in 1997, Liu Bingyin looked at the air-conditioning market and tried to enter the field of air-conditioning. At that time, Whirlpool was preparing to sell a continuous loss of blue-wave air-conditioners. Liu Bingyin spotted the opportunity and shot at the right time. However, it was unexpectedly met with fierce opposition from the Singapore Board of Directors on the grounds of blind intervention and excessive risk. The second time, in early 2000, Liu Bingyin once again tried to acquire Guangdong Sanrong Air Conditioning Co., Ltd. The handover time had already been discussed, but was again rejected by the board of directors. Liu Bingyin simply cried out without tears and watched as she missed the best opportunity for diversification. For Xinfei, it is even more unfortunate that on September 15, 2001, Liu Bingyin suddenly died of stomach cancer in Guangzhou, and Xinfei completely lost his right to speak on the board of directors. Although his successor Li Gen has a strong ability to lead Xinfei to a new level in a short period of time, he has no choice but to be weak. In particular, in September 2005, the local government of Xinxiang once again sold 39% of Xinfei’s shares to Hong Leong. At this point, Fenglong’s shareholding in Xinfei Electric Appliances has jumped to 90%. By 2006, Li Gen was replaced, and the new Singaporean Zhang Donggui took over Xinfei Electric. After that, he continued to airborne more than 400 senior executives and almost changed all the senior management of the new flight. Since then, the new flight is no longer a new flight of the new trapeze, the new trapeze is just a laborer. In 2012, Xinfei even had a staff strike and protested against “a decade of non-increasing wages.†Some even moved the portrait of Liu Bingyin, who had been dead for 11 years, to the gate of the factory. The human resources manager took office and appeased and even got caught in an egg. Discrete people, new flights have been scattered, and at this time, the new management's path to death is further and further away. Because the new management did not understand the Chinese market and blindly entered small appliances, the quality was hard to guarantee. The market's negative news continued to appear. It was even repeatedly exposed by the TV station and the Quality Supervision Bureau, which made Xinfei brand image seriously damaged. After the new flight began to deteriorate, and in the face of continuous loss performance, in order to short-term statements look good, the new management even continue to reduce channels, making sales further decline, creating a vicious circle. It is really embarrassing to freeze three feet a day, but nowadays, the new flight has already fallen ill and has no medicine to save, so that it has fallen into bankruptcy and liquidation. Conclusion There is no successful business, only the era of business. When the time abandons you, you won't even say goodbye to you. When the founder of RT-Mart resigned, he said: "I beat all my opponents but lost to the times." In this age of the jungle, in the era of survival of the fittest, it is not the big fish who eat small fish, but the fast fish who eat slow fish. China’s home appliance industry is a blue ocean with fierce momentum. The new flight catches the air and takes the lead. However, it was a big morning and a late set. Because of the loss of self-management rights, it is slow to operate, and there are many mistakes and errors. It completely fails to keep pace with changes in the market. It does not attach importance to changes in e-commerce channels, misses opportunities for diversification, and even destroys the Great Wall at a later stage. It uses low-quality products to damage its own brand image. , smashed and lost a good situation, was surpassed by Haier, Gree, and the United States have surpassed one another, and finally fled in panic and sighed for help until the bankruptcy liquidation, it is not a pity. The new flight left a sigh for countless people while leaving a profound lesson for this era. At any time, the right to operate independently is indispensable. If capital is used to kidnap the industry, the outsiders will enter and operate indiscriminately and will only expedite the demise of the company. Self-reliance, self-reliance, unity, seizing the market, and keeping pace with the times are undoubtedly the magic weapons for success. Diy Breadboard Kit,Breadboard And Jumper Wire Kit,Large Breadboard Kit,Breadboard Prototyping Kit Cixi Zhongyi Electronics Factory , https://www.zybreadboard.com
